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77 PR wins Football Manager game brief

's press office functions. Gabbie said the focus would be on media relations: 'It's keeping ...

Game appoints Ian Chambers as its first chief digital officer

in the "near future". During his time at gaming media company IGN Entertainment, Chambers led the expansion ... -store events. IGN-owner Ziff Davis is in the process of seeking a replacement with "broader media experience" than Chambers as it prepares to launch some of its US-based media brands such as PCMag ...

Microsoft targets advertisers with all-in-one family platform

" for the whole family. It s a digital media platform integrating live TV, video on demand and social ... and social media. We re talking about more sophisticated frameworks for allowing the audience a role ... -sensor technology' "With an array of media touchpoints at its disposal, Microsoft will no doubt be speaking ...

How EA's Battlefield topped the 2013 Social Brands 100

part of what EA does in social media and it is a big part about why it has been successful over ...

Industry view: Will Xbox One revolutionise home entertainment?

every trend we ve all been seeing within the media space: second-screen behaviour, media fragmentation ...

Diffusion grabs ZeptoLab's Cut the Rope game brief

Diffusion will target consumer, entertainment, lifestyle and gaming media, to drive downloads of the game, which is available on iOS and Android devices. The work will be led by Diffusion s head of mobile and consumer technology Ivana Farthing. She said: Cut The Rope has become an icon in the gaming ...

Football Manager owner Sports Interactive slammed for mega-pitch

Ciaran Brennan, centres on sport and consumer lifestyle media. The aim is to inform the game ...

PlayStation 4 invests in social media to win new generation of gamers

already found in social media like YouTube. "But it raises the question if it will increase the amount ...

Game seeks marketing director to lead new strategy

gaming media company IGN Entertainment for a series of activities, beginning with an offer to play Xbox ...

Can media learn from HMV?

, are there any fundamental lessons the media industry can learn from? Cormac Loughran , the chief marketing officer at Aegis Media, has a very personal take on the situation, having spent fives years as a marketer ... media companies. In addition to the very sobering lessons surrounding legacy and analogue businesses ...

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