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Coke boss salutes 'brave' personalised bottle campaign

29 Apr 2013 | by John Reynolds

through social media channels. Follow @joneddyreynolds ...

Fanta seeks agency for pan-Euro ad brief

25 Apr 2013 | by James Swift

its consolidated 30 million UK media business to MediaCom, ending a 12-year relationship with Vizeum. ...

Freedrinks hires Enter and Walker Media for Zeo

23 Apr 2013 | by Maisie McCabe

Freedrinks has hired Enter and Walker Media to its creative and media accounts respectively...Media will handle a media planning and buying campaign worth 5m across above-the-line media, digital ... Pottinger as its PR agency for the launch campaign; Bell Pottinger Wired will look after social media; Netro ...

Topshop, Nike, Burberry, Heineken: Who should be digital brand of the year?

16 Apr 2013 | by Staff

The award recognises the brand that has used digital media to execute innovative ideas ... , Heineken find itself topping the social media charts against all other beer brands across Facebook, Twitter ... and the ultimate ecommerce media brand. This year has also seen the launch of their digital magazine The Edit ...

Pepsi Max unveils global Beyonce campaign

04 Apr 2013 | by Sara Kimberley

and Julia Tsao. It was directed by Jake Nava through Believe Media. At the end of last year Pepsi re ...

Coca-Cola Enterprises readies European 'sustainability story' drive

28 Feb 2013 | by John Owens

they are with face-to-face media . Lexis appointment comes after a brief from The Coca-Cola Company to help ... -wide media brands such as the Financial Times and the Wall Street Journal Europe. It is understood ...

Albion wins £5m V Energy Drinks account

26 Feb 2013 | by Jeremy Lee

The agency has been hired to develop an integrated strategy to run across the UK, the Netherlands and Sweden, which is expected to roll out this summer. It is thought that the campaign will be backed by a 5m media spend. Frucor Beverages kicked off the review in January ahead of the renewed assault ...

Are brand birthdays really a cause for celebration?

15 Feb 2013 | by John Reynolds and Ben Bold

? Marketing asked two experts Alistair Green at media agency Mindshare UK, and David Goudge of consultancy ... , and with a new media landscape to aid more personable interaction than ever before, brands continue ...

Diet Pepsi "come on" by TBWA\Chiat\Day Los Angeles

14 Feb 2013

by Helena Skonieczny and directed by Tarsem through Radical Media. Post-production was by The Moving Picture ...

Yorkshire Tea named as the 'official brew' of England cricket team

04 Feb 2013 | by Gemma Charles

advertising, created by BMB, social media and on-pack promotion. Simon Eyles, Yorkshire Tea marketing ...

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