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First Direct returns to 'challenger' origins with 'unexpected bank' relaunch

a tomato is a fruit, then we re a bank," and, "We re the crab that walks forward." Media buying ...

Santander reviews £27m media account

Santander, the UK retail and corporate bank, has called a review of its £27 million media planning...From the start of 2014 the successful agency will be responsible for planning and buying media ... of the review will ask agencies to demonstrate they can fulfil Santander s media requirements and meet the bank ... . Santander spent 26.6 million on media in the 12 months to the end of September 2012, according to Nielsen ...

HSBC "legendary journey" by JWT London

. It was created by Axel Chaldecott and directed by Dom Nic through Outsider. Media was handled by Mindshare. ...

Rachel Eyre, Barclays

media platforms you believe are overrated? A: I don t think the social channel is overrated, but I ... media and why, are vital if you are going to leverage the reach and interaction this channel offers ... sure we are keeping up. Q: How are you changing the media channels you use to better reach your ...

Brand barometer: Social media perfomance of Barclays

A look at the performance of Barclays in social media over the past four months.

Karmarama wins Clydesdale Bank after marketing reshuffle

holds the media account and is unaffected by Karmarama s win. The National Australia Bank owns ... officer and is understood to have led the advertising review. The bank spent just 265,000 on media ...

HSBC splits £400m global ad account

." The winner of HSBC's global media agency account will be announced in a few weeks. The incumbent is WPP's Mindshare. The global bank began a review of its media and creative businesses in October last year ... . WPP s agencies JWT and Mindshare have handled the creative and media businesses respectively ...

Porta buys financial services specialist Cauldron Consulting

The group announced the deal to the markets this morning, stating it had acquired the entire issued share capital of the media relations and market intelligence firm. Porta, owner of Newgate Communications and Newgate Threadneedle, said in a statement that the acquisition is in line with its previously ...

Virgin recruits Nigel Gilbert to refocus the brand's 'game-changing' ethos

Virgin has recruited former Virgin Media chief marketing officer Nigel Gilbert with a remit...the marketing at Virgin Media. He will oversee a series of projects, including the possible launch of a ... it for good is adhered to across its businesses. While in the top marketing role at Virgin Media, Gilbert ... to joining Virgin Media, Gilbert spent four years leading the marketing at Lloyds TSB and, following its ...

HSBC shows the power of international connections in 'the lemon grove'

to inspire growth." Mindshare has handled the media planning and buying for the campaign. HSBC ...

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