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Zeno Group expands senior team with Rachel Vrettos hire

and media landscape brings. Vrettos appointment follows the recent hire of consumer director Katie ...

Mundipharma calls in Portland Health for corporate comms

, pharma and HR media. Louise Fish, who was drafted in by Portland to head the health practice earlier ... political, media and digital expertise to support businesses in the health and social care sectors ...

Boots' Elizabeth Fagan to explore marketing landscape at Media360

and opportunities facing today's marketers during the opening keynote address at this year's Media360 conference...for 70m of media spend and for positioning Boots UK which in its last financial year generated revenues ... line-up at this year's Media360, which includes Rob Orr, managing director of UK and Ireland ... of Media360, Tracy de Groose, said: "We have an incredible line-up for Media360 this year that reflects ...

GolinHarris lands Omega Pharma portfolio from Virgo

s over-the-counter brands, targeting both consumer and trade media, as the company looks to become one ...

GlaxoSmithKline calls in Unity for flu remedy brief

The brief, which covers the Day Night Nurse and Beechams ranges, is thought to be worth around 300,000 and spans both PR and social media. A well-placed agency source involved in the pitch said the consumer-facing work was likely to be move beyond product messaging and into developing a brand ...

Initiative picks up Omega Pharma media account across 18 European markets

Initiative has been awarded the media account for over-the-counter healthcare company Omega Pharma..., Croatia, Czech Republic, Denmark, Hungary, Poland, Slovakia, Sweden and Turkey. Total Media remains ... of an estimated 50m global strategic review of media requirements, marks a move by Omega Pharma towards working with global agency networks rather than individual market-level media agencies. Marc Bresseel, president ...

Arena Media lands Ricola account

Arena Media has won the £3m media account for Swiss herbal sweet brand Ricola following a pitch...for the Swiss confectioner, following "impressive" year-on-year sales growth. All media will be planned and bought by Arena Media, with creative work being produced in-house. The new campaign will aim ... on Sunday night. Andy Richman, Ricola country manager for UK and Ireland, said: "Arena Media was selected ...

Kimberly-Clark launches cold and flu season campaign for Kleenex range

and digital display. The tool will also inform PR activity delivered by MHP Communications, with media ... across media channels will be targeted with product PR. Experiential activity, managed by Sense ... will be underpinned by social media activity run by We Are Social. A bespoke gaming app will comprise four stages ...

Time Out nets multi-platform GSK deal

Time Out London is today launching a six-figure multi-platform media partnership

Omega Pharma in £50m media review

global media planning and buying account....The review is thought to encompass more than 20 of Omega s key markets and agency networks have been invited to pitch for the consolidated brief. The UK incumbent is Total Media. The review follows Omega s recent acquisition of the new dietary product XLS-Medical a tablet the company claims ...

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