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PZ Cussons has relaunched its fake tan brand St Tropez with a 2 million global campaign, created in-house. Print work, which features the supermodel Kate Moss wearing "the ultimate tan", is supported by online and in-store activity. In addition, there is a social media drive, by Karmarama ...
, with Grey London becoming responsible for the brand s advertising in Europe. P G spent 13m on media for Gillette in the UK in the year to September 2012, through various media agencies. A three-month handover ... s media arrangements, including US media buying held by Starcom Mediavest Group. Follow @LouiseRidley ...
and media landscape brings. Vrettos appointment follows the recent hire of consumer director Katie ...
and opportunities facing today's marketers during the opening keynote address at this year's Media360 conference...for 70m of media spend and for positioning Boots UK which in its last financial year generated revenues ... line-up at this year's Media360, which includes Rob Orr, managing director of UK and Ireland ... of Media360, Tracy de Groose, said: "We have an incredible line-up for Media360 this year that reflects ...
Arena Media has picked up the media business for beauty and skin graft specialists Nanoblur....The Canadian company claims to transform skin and minimise the signs of ageing, as well as smooth the look of lines, wrinkles, enlarged pores and uneven texture. Arena Media will handle the media ... Media suggest spend will be in the region of 2m over the next year. Developed by Indeed Laboratories ...
, with 3m of TV and outdoor ads - about as interruptive as media gets. Interruptive communications ... end while stuffing the other, Andrex opens a whole new communications genre: antisocial media. How ...
The brand-owner has invested significantly in social media via the platforms, with brands ... to social media, when the equivalent spent on in-store promotions can deliver an ROI up to 50% higher ... such as Timotei, Radox and Marmite at the expense of social-media campaigns, in search of better ROI. However ...
and lifestyle media in the UK, with planning and buying by UM London. The soundtrack to the film is a version ...
A look at the performance of Dove Men+Care in social media over the past four months.
with the campaign from Bauer Media's FHM to discover the 100 sexiest women in the world..... The partnership will run across print, TV, online, radio, retail and social media platforms, culminating in the FHM 100 Sexiest Party in May 2013. There will be a TV ad on Bauer Media-backed 4Music, which ... . Bauer Media will put the campaign together in-house and it will be promoted on social media. A spokesman ...
