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MEC purchase study gives brands fresh Momentum

20 Jun 2013

in which messages are received. Paid, owned and earned media are found to play different roles not only ... -Martin, the chief strategy officer at MEC, says Momentum offers much more than how best to tweak existing media ...

Does Apple 'iRadio' pose a threat to commercial radio?

20 Jun 2013

spend from non-interactive, linear media into the digital domain. And given Apple s dominant role ...

Meet the Cannes contenders

20 Jun 2013

across all categories and media that ignite conversation and move people to change behaviour. Although ... , Melbourne or Paris been able to reach a mum in a rural town in England. Earned media Earned media ...

Graff focuses on elegant sell for LinkedIn's content

20 Jun 2013

does it with elegance. He s an impressive media owner to put in front of clients, because he s not just ... that LinkedIn has. It s tough it s not like buying a billboard. Social media still has lots of intricacies ...

MG OMD de-stresses with work-life balance initiative

20 Jun 2013

at Lucent, used to work at a media agency so she knows how challenging the environment can be. She reckons ...

Is nuisance call row hurting DM sector?

20 Jun 2013

-out service receive double the number of calls than those who are not signed up to it For the media ...

Delport brings agility to streamlined Havas Media

13 Jun 2013 | by Arif Durrani

Havas Media Group's new global managing director talks for the first time since being promoted last...of Havas Media Group. Since the start of the year, the journalist turned entrepreneur has been responsible ... required. This is his first press interview since taking charge of media services at the sixth ... as an opportunity. Winning LG s global media business last month in all countries except North America "We [will ...

Do Cannes Media Lions still matter?

13 Jun 2013

that you would expect. And, of course, you could argue that our media agencies have been underperforming ... record more akin to Bonnie Tyler s performance in the Eurovision Song Contest. For media folk, ongoing ... , withits determination to ignorethe sort of solid-yet-inspired media ideas that deliver truly effective ...

Google crowned world's biggest media company

13 Jun 2013 | by Alasdair Reid

Having risen through the rankings, Google is now the largest global media owner in the world ... Media Owners 2013 report. The last time the agency conducted this exercise in 2010, the search ... underpinning the figures will be about the continuing digital revolution and about new media supplanting ...

Sky Arts' Playhouse Presents

13 Jun 2013

fascinating things to be presented at Brand Republic s recent Media360 conference was the trade body s insight ... personal information and images from social media accounts is concerning for users and the media owners ... forcing the media owners to co-operate. ...

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