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Marketing Moments 2012: Kony redefines the power of the viral

06 Dec 2012 | by Nicola Kemp

in the social-media world, so while social video is the future, it is not an easy win for brands. At the heart ... hyper-networked environment where many consumers have become media channels in their own right, brands ...

Marketing Moments 2012: Marks & Spencer scores Christmas gold

06 Dec 2012 | by Nicola Kemp

: Consumer Advocates Marks Spencer is one of a growing tranche of brands that recognise social media ...

Marketing Moments 2012: Obama secures historic second term

06 Dec 2012 | by Nicola Kemp

in social-media campaigning. The most accurate exit polls were conducted online rather than over the phone ...

Kantar releases grocery data app

10 Aug 2010 | by Jacob Mathias

The free app, aimed at sales, media and marketing professionals, enables users to access the most up-to-date sales and market share figures for all the major UK grocery retailers including Tesco ... excited to launch our app, as it will enable businesses and media to access the latest intelligence ...

iCrossing founder integrates SEO and social media for PR platform

22 Jul 2010 | by Jacob Mathias

Search engine marketing firm Zog Media, founded by iCrossing's Jeff Herzog, and social PR company...Zog Media developed the proprietory platform with PitchEngine in order to increase the number of users who find PitchEngine press releases, and other news, on social media sites and organically through search engines. The platform uses linguistics technology to tap into social media networks. Jason ...

Talk Talk hires Project Canvas architect Chakkara as head of online

02 Jul 2010 | by Mark Banham

He will be responsible for all of Talk Talk s online properties including portal talktalk.co.uk, the Talk Talk members forum and sales site. Chakkara will be part of Talk Talk s media team spearheaded by Max Alexander. He joins from the BBC where he was general manager of future media and instrumental ...

The iPad bandwagon rolls into town

28 May 2010 | by Ben Bold

of the media industry, many of the apps entering the market are from publishers. Marvel Comics has tapped ... to media agencies about the ad opportunities the app offers. Sister company Sky has also got involved ...

Facebook overhauls privacy settings... again

27 May 2010 | by Ben Bold

on the social media site....concerns, we're responding". In recent months, Facebook has been condemned by the media and online ...

Digital Work: From brief to browser

13 May 2010

this brand value and encourage deal-making. Hasbro wanted to use digital media to deliver a more intense ... for Monopoly fans to design their own building using Google SketchUp. A social media initiative was launched ... their competitors' buildings and wipe them off the map. Media Plan As this was a global digital campaign ...

Masterclass: Personalised ads

13 May 2010 | by David Tiltman

these techniques are not without controversy. In its Media Democracy study, Deloitte Touche found that around ... they benefit from it? Zuzanna Gierlinska, Microsoft Gierlinska, head of Microsoft's media product sales ... behavioural network should take when using data for targeting. Ian MacDonald, Trader Media Group ...

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