Amy Kean, head of consumer innovation, MPG Media Contacts Why I like this When people tell me interesting things, rather than seek proof, I normally just choose to believe them. As such, I'm sure that it actually is the company CEO in this video. Does that mean that, at last ...
Amy Kean, head of consumer innovation, MPG Media Contacts Why I like this 2012 is the Year of Britain. Approximately one in four briefs that enter through an agency's doors is likely to have some sort of reference to either maximising the spirit of the Olympics or tapping into British ...
Amy Kean, head of consumer innovation, MPG Media Contacts Why I like this Three different people sent me this video before Christmas. I m assuming it s because they know how much I find ... of conversation in broadcast media? Bingo! Even #walkofshame, used more than 700 times, worked. It also ...
Amy Kean, director of social media, Havas Why I like it Oh, how ladies love a stripper. And the colour pink. Slimming, not so much. Contrex is a brand that combines two challenging categories water and weight loss. However, this ad manages to inject some fun and sociability into proceedings ...
Amy Kean, director of social media, Havas Media Why I like this For some reason, a cinema audience will laugh at the most mundane of ads. I've never quite got my head around it I'm pretty sure they wouldn't laugh at an ad at home. Because of this irrational pet peeve of mine, I approach my cinema ...
Sue Unerman, chief strategy officer, MediaCom Why I like this Indigestion remedies are notoriously a low-interest category. The only time you re interested in them is when you have the symptoms that they relieve. So you need an always-on media strategy that focuses on media channels that go ...
of the footage. The low-tech production values were entirely in keeping with the media environment ... the campaign spans the physical world, the online community, the offline media and Hollywood so seamlessly ...
media interest. I wish I d thought of The overall idea makes me jealous. And in a world where ...
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