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Delport brings agility to streamlined Havas Media

13 Jun 2013 | by Arif Durrani

Havas Media Group's new global managing director talks for the first time since being promoted last...of Havas Media Group. Since the start of the year, the journalist turned entrepreneur has been responsible ... required. This is his first press interview since taking charge of media services at the sixth ... as an opportunity. Winning LG s global media business last month in all countries except North America "We [will ...

Metro launches gaming site with £1.9m ad campaign

22 May 2013 | by Priyanka Mehra Dayal

will rely primarily on in-house promotions through the group s existing media verticals for its above ...

Arif Durrani: Google needs to change its approach to HMRC

22 May 2013 | by Arif Durrani

biggest media owner with tentacles stretching far and wide, escaping the gaze really is not an option ...

Barclaycard claims antidote to daily deals 'fatigue' with Bespoke Offers service

08 May 2013 | by Alex Brownsell

", including homepage takeovers, search marketing and "charming" social media initiatives, such as Bespoke ...

Facebook UK advisory board likely to help trial video ads

07 May 2013 | by Arif Durrani

point the video will restart from the beginning. The social media network is expected to charge ... from the US, where Facebook has been discussing the offering with media agencies and clients ... was to be established in the UK, including leaders from Havas Media, MediaCom, ZenithOptimedia, Omnicom, Mindshare ...

Analyst view: Questions remain about how Facebook will drive mobile growth

02 May 2013 | by Ian Maude, digital media analyst, Enders

Facebook has posted a 38% year-on-year revenue rise to £938m in the first quarter of the year on the back of mobile advertising growth, but questions remain how Facebook will increase monetisation as it reaches saturation point.

Is real-time marketing the future of advertising?

02 May 2013

. Well, unsurprisingly, when it comes to one of the world s fastest-growing social media channels, so ... of marketing around convergence of connected experiences across screens." Some media analysts are already ...

Arif Durrani: Facebook's UK advisory board creates a stir

02 May 2013 | by Arif Durrani

define it as much as those in attendance. I understand Havas Media has now been added to the list ... to their clients. Most prefer to remain anonymous, but Walker Media s chairman, Phil Georgiadis, has put his head ... from other media owners? He has a point. Engaging with such a powerful and progressive company is a ...

Connected Campaign of the Month: O2

26 Apr 2013

Other media: None during the first three days of launch Link: www.facebook.com/o2uk Background ... the effectiveness of a Mobile App Install Ad with the reach of a Mobile Target Block a media buy that allows you ... of social media at Telef nica UK, says. "This was a great way to kick off our launch campaign and exceeded ...

IAB figures: Witnessing the rise of mobile

10 Apr 2013 | by Arif Durrani

mobile as a media platform, fuelled by the proliferation of smartphones and tablets, and an increasing...the mobile space as the most dynamic new media opportunity in the UK right now, so Media Week asked leading ... . "We have seen huge growth in client demand for mobile and transient media solutions that demand a deep understanding of the consumer. "As media planners there has never been a more exciting time to be involved ...

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