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Freeview unveils £18m campaign

18 Nov 2011 | by Sara Kimberley

The ad, which is the first to be created by Leo Burnett since winning the account in July, will launch today during 'I m a Celebrity Get me out of Here!' on ITV and 'Come Dine with Me' on Channel 4. It will also air during tomorrow night's 'X Factor' on ITV. MEC handled the media planning and buying ...

Media Agenda: Lindsey Clay on the future of television

16 Nov 2011 | by Ben Hall

Thinkbox managing director Lindsey Clay talks to Media Week about television in 2012

Sesame Street's Bert & Ernie tackle satnav voiceovers

16 Nov 2011 | by Loulla-Mae Eleftheriou-Smith

Pool Worldwide in the Netherlands has created a "behind the scenes" film, which is available on YouTube. It was directed by Nick Schonfeld and Erwin Kleinjan, produced by Jason Averett and edited by Benjamin Putland, with online distribution by Unruly Media. Bert Ernie follow in the footsteps ...

Adwatch (Nov 16) - Top 20 recall: Holland & Barrett

16 Nov 2011 | by Tony Quinn, head of planning, JWT London

( ) Marks Spencer RKCR Y R/Walker Media 37 7 (-) Holland Barrett Big ... 's Abbott Mead Vickers BBDO/ PHD 33 11 ( ) Virgin Media DDB UK/Fifty6 31 ... /Acumen Media Partners 29 13= ( ) Jackpotjoy.com (Beta)/Maxus 29 15 ...

Sainsbury's stages Christmas Panto for final Jamie spot

14 Nov 2011 | by Daniel Farey-Jones

-production by Stitch. The media plan by PHD includes exposure in press and online. Sainsbury's revealed ...

Argos 'aliens' by CHI & Partners

11 Nov 2011

The campaign has a total media investment of 10 million running across TV, digital channels and outdoor. ...

Watch behind-the-scenes video of PRWeek's 29 under 29 photoshoot

11 Nov 2011 | by Kate Magee

Media School's professor of PR Tom Watson and Everything Everywhere's director of comms and corporate ...

John Lewis unveils £5m Christmas ad

11 Nov 2011 | by Sara Kimberley

creatives included Matt Gay and John Long. The production company was Blink. The media agency was Manning ... and social media activity. The print campaign will focus on John Lewis' top 100 gifts for Christmas ...

Ann Summers drives model vote with two-minute Towie ad

11 Nov 2011 | by Daniel Farey-Jones

The ad was created in-house with media planning and buying by Goodstuff, which was reappointed by the adult retailer in the summer . It was directed by Dominic O'Riordan and produced by Dolly Course for ITN. Goodstuff placed the ad in this Wednesday's finale of ITV2's 'The Only Way Is Essex', which ...

SodaStream shifts strategy to focus on fun

10 Nov 2011 | by Maisie McCabe

media agency MediaCom, will include spots during peak viewing times, such as during 'Coronation Street ...

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