with direct response TV executions, as well as radio, outdoor and digital activity. Media planning and buying was by Starcom MediaVest, which was appointed to RSA's consolidated 50m global media account ...
little different. With their big budgets, advertising and media often take centre stage by default, laying claim to strategy as well as all the latest tools and channels - digital/social media ...
, the dramatic increase in the power of digital media is helping PR agencies lead in the delivery of integrated ...
by more than 40 per cent as a result. The campaign attracted large-scale media coverage and won a bronze Media Lion at this year s Cannes Festival. This year we were determined t do something even bigger ...
LONDON - Watch a video of events at Wednesday night's Campaign Media Awards 2009.
Ed Morris, the former executive director at Lowe, has returned in a freelance capacity to work on the film, which sees a number of young men bragging to camera about their sexual conquests The multi-media campaign consists of documentaries, public service announcements, youth forums and web content produced ...
The ad has been given a new end shot of up-to-date watches, with a new voiceover by Cleese. This work was done by Accurist with Moxie Pictures. Albion London worked on social media for the campaign. ...
. It will be supported by a social media campaign designed to engage a new generation of consumers who did not see ...
Controversial social media expert Shel Israel has hit out at the social media practices of PROs...Speaking at the Lewis PR Social Media Channels event, Israel said that he saw the future of PR professionals in 'the restaurant service industry' should they continue to use social media as they currently ... and pitch and if they keep going on this route and keep up these practices and bring them into social media ...
'Fairytales' is the first campaign for GHD from RKCR/Y R, which won the account in July. Among the female characters who show that they don't need to be rescued by the first prince who comes their way, are Rapunzel, Red Riding Hood and Cinderella. The campaign will run in media including TV, press, web, online ...
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