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Public Service Broadcasting - is C4's plea for funding heard by the public?

was delivered by Tessa Jowell, secretary of state for media, in a speech to the Royal Television Society. She ...

Brands that campaign for ethical issues - do consumers think more of them?

Media has also been making efforts to bolster its social and ethical reputation with the appointment ... Media said: "The emphasis of the role will be on harnessing the passion and commitment among Virgin Media employees for delivering socially and environmentally responsible products and services to our ...

The dangers of sponsoring controversial TV - how damaging can it be for a brand?

not represent a "specific policy". Virgin Media confirmed that it would sponsor the eighth series of 'Big ... and mobile. Virgin Media is only committed to sponsor one series of the show but has an option to extend its contract, should the activity be successful. Virgin Media's idents appear before, after and during ad ...

 

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