25 Mar 2013
| by Ben Tollett & Emer Stamp, joint creative directors, Adam & Eve DDB
in the national media. Presenter Lauren Laverne said their work showed a "kind of dark genius". Art critic ...
04 Feb 2013
| by Thinkbox
The line, initiated in 1994 has been the cornerstone of Ronseal advertising since.
The ad was created by agency HHCL and has been spoofed across advertising and media since its launch.
The ad was directed by Andy Wilson, with the iconic line created originally by Liz Whiston and Dave Shelton ...
04 Feb 2013
| by Thinkbox
was launched it created a huge buzz in mainstream media and on social networking sites.
The ad was directed ...
, director, global media, foods, Unilever: Wherever/whenever is the mantra; consumers don't want ...
and they are actively engaging with us.
James Cashmore, director, media and entertainment, Google UK : We all now ...
are using social media for.
Jon Lambert, group marketing director, Nestle : We've built our brands on TV ...
28 Nov 2012
| by Kerrie Finch, FinchFactor
organisers and graffiti artists sitting alongside film-makers and social media mavens, working together on a ...
-neutrality - and not in a Swiss way - is rare. It encourages foreign investment. It partners with media neutrality ...
28 Nov 2012
| by Jan Rijkenberg, BSUR group
different products or services to consumers across multiple media channels, languages and cultures.
One ...
".
Together with VICE, we created a social media campaign that put Mini fans in front of the camera ...
28 Nov 2012
| by Chris Baylis, Tribal DDB Amsterdam
, worlds give you a consistency and reach via earned media and social activation that tactical ideas and heavy media spend cannot. If an audience can enter a creative world, its members will spend time ...
28 Nov 2012
| by Staff
of media at their disposal. If you aren't an authentic brand that stands for something and add a certain ...
. If you look at how that translates to media and marketing, we have done everything different. When ...
28 Nov 2012
| by Alex Bennett-Grant, We Are Pi
consultancy. We used social media and data gamification to break into the market and engage business people ...
23 Jul 2012
| by Roger Sant, Maritz Research Europe
Surveys and social-media intelligence both have strengths, but combining them yields the best data....? There are clear advantages to using social-media intelligence (SMI) to gain insights, but we also need to be aware of the compromises that this brings.
Comparing survey research with social-media intelligence
To look ...
dealerships) and incentivise them accordingly. Finally, survey data is independent, whereas social-media ...