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Campaign Magazine is now available on iPad - Watch here

The must-read sections from the magazine, from Close-Up and Media to Opinion, New-Business Rankings and The Work. A new issue available for download every Thursday ... articles on leading social media platforms and e-mail ...

Getting back to the big idea

a multiplatform activity, with consumers often being exposed to a combination of media - broadcast ... sentiment analysis to show how online conversation became more disposed to quitting. Digital media might ... to understand the influences behind these decisions. Unpicking cause and effect in digital media is riddled ...

Turkey of the Week - Dare, Tetley

"It's not like I cared much about the Tea Folk, but watching this makes me pray for their return. This ad tries to show that having a cup of tea with your friends is better than communicating with the world via social media. It's a weak idea and the execution is run-of-the-mill. Since when did having a ...

Turkey of the Week - In-house agency Spark 44/Jaguar

"All the gussied-up media placement in the world couldn't help this distinctly pedestrian car ad. What this bland campaign has in common with a brilliant, edgy drama like Homeland is beyond me. The irritating 'heart-beat' bumpers in-between the other spots in the break just served to make it even more of a ...

Pick of the Week - DDB UK/Virgin Media

Jeremy Lee thinks DDB UK should hold its head up high with its final spot for Virgin Media:..."Usain Bolt puts in a game performance with a blond goatee beard as the Virgin boss Sir Richard Branson, while his famous lightning pose is humorously used to show Virgin Media's web address. It makes you think that, if the whole campaign had been this good, the account might never have been reviewed ...

Marketing's Adwatch of the Year 2011

.54 3 6 DFS Uber/ Brilliant Media Mediacom 19 295 31.35 73.59 4 8 Marks Spencer Rainey Kelly Y R/ Walker Media 20 290 33 ... .86 95.13 8 - Currys PC World M C Saatchi/ Walker Media 22 202 ...

29 under 29: Not the usual suspects

Media School's professor of PR Tom Watson and Everything Everywhere's director of comms and corporate ... months. He also plays a lead role in day-to-day media management for the Isle of Man Government. Not bad ... interns in a supportive way. ADRIANA CONTE, 26 - Social media programme manager, VisitBritain ...

Tyrrells' Oliver Rudgard has a few things in common with the posh Hereford brand

packaging and social media become important,' says Rudgard. One of Tyrrells' packaging gimmicks ...

Profile: Martine Ainsworth-Wells, marketing and communications director at London & Partners, is taking the capital global

out of Brookside - Ainsworth-Wells' career has been spent largely in media, working across broadcast ... as an unofficial media partner for the Olympics. 'Everybody was petrified that we'd get sued, that we weren ...

Profile: Anna Crona, marketing director for IKEA UK and Ireland

had the best growth in the world in kitchens, and on social media it just exploded.' Quite how much ... continues to expand rapidly. This is Crona's first media interview in her quarter-century at IKEA, which ... helpful and creatively it's strong,' she says. Beyond specific media, IKEA is turning to behavioural ...

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