01 Jan 2013
The must-read sections from the magazine, from Close-Up and Media to Opinion, New-Business Rankings and The Work.
A new issue available for download every Thursday ...
articles on leading social media platforms and e-mail
...
01 Nov 2012
a multiplatform activity, with consumers often being exposed to a combination of media - broadcast ...
sentiment analysis to show how online conversation became more disposed to quitting.
Digital media might ...
to understand the influences behind these decisions. Unpicking cause and effect in digital media is riddled ...
23 Aug 2012
"It's not like I cared much about the Tea Folk, but watching this makes me pray for their return. This ad tries to show that having a cup of tea with your friends is better than communicating with the world via social media. It's a weak idea and the execution is run-of-the-mill. Since when did having a ...
17 May 2012
"All the gussied-up media placement in the world couldn't help this distinctly pedestrian car ad. What this bland campaign has in common with a brilliant, edgy drama like Homeland is beyond me. The irritating 'heart-beat' bumpers in-between the other spots in the break just served to make it even more of a ...
26 Jan 2012
Jeremy Lee thinks DDB UK should hold its head up high with its final spot for Virgin Media:..."Usain Bolt puts in a game performance with a blond goatee beard as the Virgin boss Sir Richard Branson, while his famous lightning pose is humorously used to show Virgin Media's web address. It makes you think that, if the whole campaign had been this good, the account might never have been reviewed ...
13 Dec 2011
| by Gail Kemp
.54
3
6
DFS
Uber/ Brilliant
Media Mediacom
19
295
31.35
73.59
4
8
Marks Spencer
Rainey Kelly Y R/ Walker Media
20
290
33 ...
.86
95.13
8
-
Currys PC World
M C Saatchi/ Walker Media
22
202 ...
Media School's professor of PR Tom Watson and Everything Everywhere's director of comms and corporate ...
months. He also plays a lead role in day-to-day media management for the Isle of Man Government. Not bad ...
interns in a supportive way.
ADRIANA CONTE, 26 - Social media programme manager, VisitBritain ...
03 Nov 2011
| by John Reynolds
packaging and social media become important,' says Rudgard. One of Tyrrells' packaging gimmicks ...
out of Brookside - Ainsworth-Wells' career has been spent largely in media, working across broadcast ...
as an unofficial media partner for the Olympics. 'Everybody was petrified that we'd get sued, that we weren ...
08 Jun 2011
| by Andrew McCormick
had the best growth in the world in kitchens, and on social media it just exploded.'
Quite how much ...
continues to expand rapidly.
This is Crona's first media interview in her quarter-century at IKEA, which ...
helpful and creatively it's strong,' she says.
Beyond specific media, IKEA is turning to behavioural ...