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Sainsbury's and DCMS chiefs launch 2012 School Games

10 Jan 2012 | by Sarah Johnson, Ben Hall and Georgina Brazier

Chief executive King and the secretary of state for culture, Olympics, media and sport, appeared at a press conference at Sainsbury's Store Support Centre in Holborn this morning to promote the initiative, which is also sponsored by Adidas. The 2012 School Games follow on from the long ...

Car firms see trade shows as a key platform for brands

06 Nov 2008 | by Dan Leahul

campaigns. Brands can gain favourable media coverage, because so many different media companies attend ... auto show is a large media spectacle, garnering media attention from around the globe, that brands ...

 

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