", including homepage takeovers, search marketing and "charming" social media initiatives, such as Bespoke ...
during 'Good Morning Sports Fans' on Sky Sports 1.
Production has been handled by Love Hate and media buying by Sky Media.
The ad is part of a series of executions to promote Sky's online betting ...
and channels, supported by digital and social media activity. The remaining executions in the series ...
The campaign, created by agency SOUK360, is running across TV until 12 February, supported by press and direct marketing activity. Media buying is being handled by Mike Colling Company.
The ad showcases Warner Leisure's range of activities and evening entertainment, and aims to increase bookings ...
across Channel 4's television channels and on the websites for E4, Film4 and More4 as part of a media ...
08 Jun 2011
| by Ryan Newey, Co-founder, Fold7
9
( )
Marks Spencer
RKCR Y R/
Walker Media
32
10 ...
Burnett/
OMD UK
30
12=
( )
KFC
Bartle Bogle Hegarty/
Walker Media
30
14=
( )
Virgin Media
DDB UK/Manning
Gottlieb OMD
28
14 ...
03 Feb 2011
| by Simon Kershaw
to have one objective to get a striking image in the national media. How? Not with wit and charm. Nope ...
from Digital Cinema Media (DCM).
Martin Bowley, managing director, DCM, said: "Cinema's always a ...
office smash Harry Potter, we will have made cinema advertising history."
Created by WCRS with media ...
15 Oct 2010
| by Hugh Burrows, Que Pasa Communications
branded material meets social media..." model of marketing. It divides communications strategy into bought media (advertising, sponsorship, search), owned media (branded content and platforms) and earned media (social networks such as Facebook ...
.
It is fascinating to see content that started off on mobile and social media "trade up" to terrestrial TV ...
15 Oct 2010
| by Rik Haslam, RAPP
. Individuals had no access to mass media, so they either believed the nonsense, kept their feelings ...
or promoting them using their own personal broadcast technology: social media.
Those angry lunatics ...
they're treated like fools, as countless social media horror stories show. Google "Motrin social ...
15 Oct 2010
| by Mike Cullis, Elvis
with this proliferation and fragmentation of media.
Planning and activation
It's harder than ever to make it all ...
shown that more people are multi-tasking across different media at any given time. Importantly ...
rewarding one. It is not about badgering your best customers to sell their friends to you.
Virgin Media ...