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Barclaycard claims antidote to daily deals 'fatigue' with Bespoke Offers service

", including homepage takeovers, search marketing and "charming" social media initiatives, such as Bespoke ...

Sky's Harry's Back fantasy football campaign goes live

during 'Good Morning Sports Fans' on Sky Sports 1. Production has been handled by Love Hate and media buying by Sky Media. The ad is part of a series of executions to promote Sky's online betting ... and channels, supported by digital and social media activity. The remaining executions in the series ...

Warner Leisure Hotels launches new TV ad

The campaign, created by agency SOUK360, is running across TV until 12 February, supported by press and direct marketing activity. Media buying is being handled by Mike Colling Company. The ad showcases Warner Leisure's range of activities and evening entertainment, and aims to increase bookings ...

Voyage Privé backs UK push with TV drive

across Channel 4's television channels and on the websites for E4, Film4 and More4 as part of a media ...

Adwatch (8 June): Top 20 recall - Oreo gets tongues wagging

9 ( ) Marks Spencer RKCR Y R/ Walker Media 32 10 ... Burnett/ OMD UK 30 12= ( ) KFC Bartle Bogle Hegarty/ Walker Media 30 14= ( ) Virgin Media DDB UK/Manning Gottlieb OMD 28 14 ...

CREATIVE STRATEGY: Nudity and drugs? YSL has 'creativity' running in its veins

to have one objective to get a striking image in the national media. How? Not with wit and charm. Nope ...

Harry Potter helps BMW make 'cinema advertising history'

from Digital Cinema Media (DCM). Martin Bowley, managing director, DCM, said: "Cinema's always a ... office smash Harry Potter, we will have made cinema advertising history." Created by WCRS with media ...

Content is King

branded material meets social media..." model of marketing. It divides communications strategy into bought media (advertising, sponsorship, search), owned media (branded content and platforms) and earned media (social networks such as Facebook ... . It is fascinating to see content that started off on mobile and social media "trade up" to terrestrial TV ...

Get Real

. Individuals had no access to mass media, so they either believed the nonsense, kept their feelings ... or promoting them using their own personal broadcast technology: social media. Those angry lunatics ... they're treated like fools, as countless social media horror stories show. Google "Motrin social ...

The Dawn of Engagenomics

with this proliferation and fragmentation of media. Planning and activation It's harder than ever to make it all ... shown that more people are multi-tasking across different media at any given time. Importantly ... rewarding one. It is not about badgering your best customers to sell their friends to you. Virgin Media ...

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