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PRWeek TV: BBC examines comms staffing for future crises

29 Apr 2013 | by John Owens

of the Savile scrutiny. A lack of engagement with the media by senior management was also identified ...

PRWeek TV: Leadership and communication effectiveness

21 Mar 2013 | by Daniel Farey-Jones

with the media. Top of the list was "an employee who you know". This tells us that employee engagement ...

PRWeek TV: How is digital and data changing campaigning?

15 Mar 2013 | by Daniel Farey-Jones

company building a political database comprising aggregated census records, social media profile data ...

PRWeek TV: Where will UKIP's increasing popularity take it?

08 Mar 2013 | by Daniel Farey-Jones

elections will see the Conservatives given a bloody nose not only by UKIP but by sections of the media ... seismic difference in the way we take that party seriously in media terms. Adding spice to Deane s point ... comment on issues such as UKIP s media appeal, its policies, relevance to public affairs professionals ...

Pringles to run Fan Versus Flavour digital campaign

27 Feb 2013 | by John Reynolds

". It has been created to appeal to a young audience who are fans of social media. 'Fan Versus Flavour ... display, social media and a PR campaign. 'Fan Versus Flavour' marks one of the first significant ...

PRWeek TV: Consumer Electronics Show remains valuable for brands

21 Jan 2013 | by Lynsey Barber

media coverage and position themselves as tech innovators, according to PR agency heads.

Lynx to take consumers out of this world

11 Jan 2013 | by John Reynolds

The marketing campaign, created by Bartle Bogle Hegarty, is running across digital, PR, outdoor and TV. The media planning was undertaken by Mindshare. The campaign will run until April and, according to Unilever, is worth at least 12.6m. Aldrin, pilot of the historic Apollo 11 spacecraft ...

PRWeek TV: Absence of Olympic and Paralympic Games set to 'liberate' brands

11 Jan 2013 | by John Owens

that there wasn t going to be a great deal of media and consumer head space. Though she pointed out ...

Leveson Report a warning to PR 'not to become the next scandal'

07 Dec 2012 | by John Owens

Following the release of Lord Justice Leveson s report into media practice and ethics, on PRWeek ... s recommendations. In response to a slew of proposals in the report around regulating the media, a number ... , there was still strong resistance to statutory regulation. Robb welcomed the quick response by senior media ...

Private equity interest 'very exciting' for PR industry

23 Nov 2012 | by John Owens

prospects and identified both sports and social media as key areas of growing market activity ... : Social media and the digital area are areas of the budget that firms haven t really cracked yet. ...

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