15 Sep 2004
| by Ben Walton, Media executive, Carat
Working in advertising, it has been difficult to avoid the hype surrounding the launch of the first 24-hour TV channel dedicated to ads.
06 Apr 2004
| by MediaWeek
Media mentor...first job in media? Sales assistant, Tyne Tees Television What does it take to make it big in media? Making it big is very much down to interpretation – you can either climb the career ladder within a media company or develop a role that is well respected within the industry. Either way, my ...
04 May 2004
| by MediaWeek
Media mentor...and maverick What was your first job in media? My fist job in media was at 18 as a copy runner ...
and opened the door to the world of media sales. What does it take to make it big in media? I would ...
in the media industry? I have had the pleasure of working with many talented people over the years ...
28 Sep 2004
| by MediaWeek
The Sun gets the Media DNA
treatment in this week’s brand
profile assessment...of the nation and communicating the news in its own individual way. This success is confirmed in Media DNA ...
, as such is considered more assertive than the media average. “It [ The Sun] is, without doubt, the most influential ...
’t,” says Sir Gerald Kaufman, chairman of the Culture, Media and Sports The Sun’s straightforward ...
07 Dec 2004
| by MediaWeek
Mike Hope-
Milne says
networking is the
secret to making it
big in media. Just
don’t eat too much...was your first job in media? I arrived in London , having completed a marketing degree in Denmark ...
in media? In the physical sense: networking, to ensure that for every year you spend in media, your ...
progresses. In the career progression sense: find an area of media you’re genuinely passionate about and don ...
14 Sep 2004
| by MediaWeek
In the second of our series
looking at brand profiles,
interiors magazine Living etc
gets the Media
23 Mar 2004
| by MediaWeek
the country, Chrysalis Radio’s Don Thomsonis a veteran in media circles...was your first job in media? Sales executive – Piccadilly Radio, Manchester. Prior to this I ...
times have changed! What does it take to make it big in media? Listen to advice from those who ...
of advice ever given to you? Every negotiation should be a win-win. So much of the media business ...
02 Mar 2004
| by MediaWeek
this week by the publication of global media giant WPP’s preliminary results for 2003....in media? The industry was at a recruitment low in late 1992 when I completed my diploma in advertising, so I opted to see the sites of the world before embarking on a career in media. A year later, having ...
to pay off the damage. After convincing the MD of 20/20 Media (now BJK E) that I was 120% committed ...
16 Nov 2004
| by MediaWeek
, and with such a strong identity, it also has the strongest loyalty in the Sunday market – with media DNA indicating that it is above the media average for being a specially chosen media. Through media DNA, we have sought to understand why the News of the World has such a strong loyal reader base. Media DNA ...
02 Nov 2004
| by MediaWeek
, Loaded remains one of most iconic brands in men’s publishing. The Media DNA profile shows that Loaded is seen as playful and carefree. Readers also rank it as one of the most extrovert of all media brands, which is hardly surprising, given the magazine’s core values are humour and hedonism. Media DNA shows ...