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The Week: Media reviews - Carbon Trust reviews media

The Carbon Trust is reviewing its £6 million media buying account, currently split between agencies including Universal McCann and Carat. Manning Gottlieb OMD will continue to handle media planning. The government-funded body uses Universal McCann for press and broadcast buying while Carat ...

The politics of social media

; mso-bidi-language:#0400;} While many brands still appear wary of social media, politicians ... demonstrated how effectively social media sites can be used by the politically active to spread their message ... . Labour MP Kerry McCarthy, who was last week named as Labour's new media campaigns spokesperson, believes ...

Liberty's director offers media advice

PRWeek's Communicator of the Year 2008 was speaking at a meeting of the CIPR's Fifth Estate's group for voluntary sector PROs last Wednesday. Chakrabarti said that the best way to work with the media was to always stick to your values and not be afraid to turn down press requests for quotes. She ...

Media: TDA debuts teachers' title

The Training and Development Agency for Schools (TDA) has launched a free magazine targeting teachers.

Sightsavers hands media brief to MPG

LONDON - Sightsavers International has appointed MPG to handle its UK media planning and buying...media buying. The agency will take over the account from September and will focus on buying for DRTV ... our media buying work." The appointment of MPG follows changes in the marketing department ...

LGA dismissed by MPs at media summit

The Local Government Association (LGA) presented evidence at the 'local media summit' held.... Despite the MPs response, LGA programme director, media and campaigns Edward Welsh remained bullish ...

ActionAid appoints retained social media agency

social media agency....We Are Social won the brief after a three-way pitch. Work starts with an audit of how people currently talk about hunger-related issues in social media, before developing specific campaigns ... , digital engagement manager at ActionAid, said: "As social media is becoming the focus of many people ...

UNICEF bolsters media team with new appointments

UNICEF has bolstered its team with the appointment of Lara Schlotterbeck as head of media...She is on secondment for one year. Sarah Esptein is replacing Schlotterbeck as head of media ... Convention on the Rights of the Child, in November. Epstein has been promoted from her role as senior media ... joins the media relations team as media officer for fundraising, having previously work at NSPCC. Gemma ...

The Week: Media news - Rivals oppose Kangaroo

Virgin Media, Babelgum and Joost have called on the Competition Commission to prohibit the launch...Last month, the commission ruled that Kangaroo would launch with a series of conditions to prevent the restriction of competition among VoD services in the UK. In response to the commission's provisional report, Virgin Media argued that Kangaroo would "dictate the form and structure" of the market. The commission ...

Zurich calls £100m global media pitch

LONDON - Zurich, the financial services group, is reviewing its estimated £100 million global media...The business has been held by ZenithOptimedia since 2004, when it landed the account in a consolidation of ?Zurich's global marketing activities into Publicis agencies. Zed Media, a ZenithOptimedia ... later this week amid worsening conditions for financial services companies, has approached rival media ...

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