29 Oct 1998
| by RICHARD BRITTON, Former media director
.
The sponsorship deal was negotiated by Scottish Courage and its media
planning and buying agency, MediaVest ...
29 Oct 1998
| by RAYMOND SNODD, media editor of The Time
Motorway service chain Welcome Break has signed a deal with Talk
Radio to sponsor the national radio station s travel bulletins. Talk has
also signed up baby food manufacturer Cow & Gate to sponsor a new show
hosted by Lorraine Kelly called Having a Baby.
19 Mar 1998
| by SIOBHAN MCVEIGH, New Media Consultant s
NetSitepro. The Tangs have been successfully translated from an
on-pack to an online environment and cross-media ...
.
As there are four more Tangs to unleash on the Web, this site is
definitely one to bookmark!
New Media ...
03 Dec 1998
| by RAYMOND SNODDY, media editor of The Tim
Client: Domino s Pizza
Campaign: Sponsorship of The Simpsons on Sky One
Agency: Booth Lockett Makin
Timescale: July 1998 - July 1999 (extended from an original six-month
deal which began in January 1998)
Budget: Approximately pounds 1m
s Absolut
Evidence ad capitalised on the feature with a fine example of smart
media placement. It deserves...s Absolut
Evidence ad capitalised on the feature with a fine example of smart
media placement. It deserves full marks for opportunistic creative
thinking. Media planner: James Layfield; media buyer ...
20 Feb 1998
| by MARC MENDOZA, Managing director of Medi
thinking by the media team made the ad doubly effective. Agency: Leo
Burnett, media planner: Matt...thinking by the media team made the ad doubly effective. Agency: Leo
Burnett, media planner: Matt Blackborn, media buyer: John Baylon.
...
30 Oct 1998
| by PHIL CRESSWELL, International broadcast
this media
placement. The spot was in the first centre break of the film and was
last in the break...this media
placement. The spot was in the first centre break of the film and was
last in the break ...
. Media planning
and buying: Jo Pashley, MediaVest; creative: M&C Saatchi.
...
13 Mar 1998
| by CHRIS PEARCE, head of client services a
s themed season
of Vietnam feature films. This is a fantastic mix of media and creative
- rotating film...Chris Pearce, the head of client services at Holder Henry Pearce sponsorship of Channel 4 s themed season
of Vietnam feature films. This is a fantastic mix of media and creative
- rotating ...
. It really stands out as
innovative and thought-provoking. Media: Motive, creative: Lowe
Howard ...
14 Aug 1998
| by GEORGE MICHAELIDES
s mini heatwave: When summer finally
arrived, Pimms media buyers moved swiftly to strike a flexible...John Owen chooses the Pimms ads that ran on the front page of the
Independent during last week s mini heatwave: When summer finally
arrived, Pimms media buyers moved swiftly to strike a flexible ...
t
think she d have appreciated Daddy getting pissed. Media planning and
buying: Chris Bartlett at Court ...
10 Jul 1998
| by EMMA HALL
Anyone? ad would be on the day Henman lost.
Media: Paul Knight, MGM, creative: Rainey Kelly Campbell...Anyone? ad would be on the day Henman lost.
Media: Paul Knight, MGM, creative: Rainey Kelly Campbell ...