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MEDIA: Becks signs C4 drama deal

. The sponsorship deal was negotiated by Scottish Courage and its media planning and buying agency, MediaVest ...

MEDIA: Welcome Break deal

Motorway service chain Welcome Break has signed a deal with Talk Radio to sponsor the national radio station s travel bulletins. Talk has also signed up baby food manufacturer Cow & Gate to sponsor a new show hosted by Lorraine Kelly called Having a Baby.

NEW MEDIA CHOICE: JAFFA CAKES

NetSitepro. The Tangs have been successfully translated from an on-pack to an online environment and cross-media ... . As there are four more Tangs to unleash on the Web, this site is definitely one to bookmark! New Media ...

MEDIA CASE STUDY: DOMINO’S PIZZA

Client: Domino s Pizza Campaign: Sponsorship of The Simpsons on Sky One Agency: Booth Lockett Makin Timescale: July 1998 - July 1999 (extended from an original six-month deal which began in January 1998) Budget: Approximately pounds 1m

MEDIA CHOICE

s Absolut Evidence ad capitalised on the feature with a fine example of smart media placement. It deserves...s Absolut Evidence ad capitalised on the feature with a fine example of smart media placement. It deserves full marks for opportunistic creative thinking. Media planner: James Layfield; media buyer ...

MEDIA CHOICE

thinking by the media team made the ad doubly effective. Agency: Leo Burnett, media planner: Matt...thinking by the media team made the ad doubly effective. Agency: Leo Burnett, media planner: Matt Blackborn, media buyer: John Baylon. ...

MEDIA CHOICE

this media placement. The spot was in the first centre break of the film and was last in the break...this media placement. The spot was in the first centre break of the film and was last in the break ... . Media planning and buying: Jo Pashley, MediaVest; creative: M&C Saatchi. ...

MEDIA CHOICE

s themed season of Vietnam feature films. This is a fantastic mix of media and creative - rotating film...Chris Pearce, the head of client services at Holder Henry Pearce sponsorship of Channel 4 s themed season of Vietnam feature films. This is a fantastic mix of media and creative - rotating ... . It really stands out as innovative and thought-provoking. Media: Motive, creative: Lowe Howard ...

MEDIA CHOICE

s mini heatwave: When summer finally arrived, Pimms media buyers moved swiftly to strike a flexible...John Owen chooses the Pimms ads that ran on the front page of the Independent during last week s mini heatwave: When summer finally arrived, Pimms media buyers moved swiftly to strike a flexible ... t think she d have appreciated Daddy getting pissed. Media planning and buying: Chris Bartlett at Court ...

MEDIA CHOICE

Anyone? ad would be on the day Henman lost. Media: Paul Knight, MGM, creative: Rainey Kelly Campbell...Anyone? ad would be on the day Henman lost. Media: Paul Knight, MGM, creative: Rainey Kelly Campbell ...

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