Arena Media has picked up the media business for beauty and skin graft specialists Nanoblur....The Canadian company claims to transform skin and minimise the signs of ageing, as well as smooth the look of lines, wrinkles, enlarged pores and uneven texture.
Arena Media will handle the media ...
Media suggest spend will be in the region of 2m over the next year.
Developed by Indeed Laboratories ...
Social media spending as a percentage of marketing budgets will more than double over the next five...Chief marketing officers say they are currently spending 8.4% of their budgets on social media ...
such as Procter Gamble and the Coca-Cola Company, which expect the most dramatic increase in social media spend ...
the curve with their current levels of social media expenditure, given the amount of time customers spend ...
As Media360 turns 10 years old, we will be celebrating the very best in the business with our...All the winners will be announced at Media360 s 10th Anniversary Party, held at The British Music Experience, O2 on 6 June, hosted by Havas Media's indefatigable Marc Mendoza.
Media360's Decade ...
the Industry body of the decade , as voted for by leaders at Mindshare, OMD, PHD, the7stars, Havas Media and UM ...
06 Mar 2013
| by Louise Ridley
Crown Paints has appointed PHD to handle its £1.5m UK and Ireland media planning and buying...The Omnicom Media Group agency will start work this month on the account, which was worth 1 ...
closely with Crown to move its paint brands into new media channels, planning campaigns with Crown ...
not disclosed.
Crown has recently invested significantly in media across its Crown wall paints, Sandtex ...
22 Feb 2013
A look at the performance of Dove Men+Care in social media over the past four months.
and opportunities facing today's marketers during the opening keynote address at this year's Media360 conference...for 70m of media spend and for positioning Boots UK which in its last financial year generated revenues ...
line-up at this year's Media360, which includes Rob Orr, managing director of UK and Ireland ...
of Media360, Tracy de Groose, said: "We have an incredible line-up for Media360 this year that reflects ...
Unilever, P&G and Kraft are the "most social" brand owners. However, too many social media...The report from marketing information service Warc argues that marketers need to apply the same seriousness to planning, budgeting and measuring campaigns with a social media element as they do to more traditional campaigns.
However, this is despite metrics remaining hard to quantify in many cases ...
25 Mar 2013
| by Andrrew Caesar-Gordon
If your business is sending flowers, don't muck up Mother's Day and ignore the social media fall-out......wrote the Daily Mail, picking up though social media on hundreds of customer complaints about Interflora ...
management in the social media age. First, social media requires you to think laterally about all your ...
and Facebook feeds. It then jumped to traditional media. No statement on or offline explaining, apologising ...
The brand-owner has invested significantly in social media via the platforms, with brands ...
to social media, when the equivalent spent on in-store promotions can deliver an ROI up to 50% higher ...
such as Timotei, Radox and Marmite at the expense of social-media campaigns, in search of better ROI.
However ...
30 Jan 2013
| by Charlotte Henry
with the campaign from Bauer Media's FHM to discover the 100 sexiest women in the world..... The partnership will run across print, TV, online, radio, retail and social media platforms, culminating in the FHM 100 Sexiest Party in May 2013.
There will be a TV ad on Bauer Media-backed 4Music, which ...
.
Bauer Media will put the campaign together in-house and it will be promoted on social media. A spokesman ...
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