LONDON - Oliver Cleaver, Kimberly-Clark's media director for Europe, is leaving the FMCG company...Cleaver, who is responsible for media spend on brands including Andrex, Huggies and Kleenex ... Germany. He has also worked as a media director of ad agency Ayer Europe. Last year, Cleaver became embroiled in a media controversy, after Kimberly-Clark appointed his TV presenter wife, Naomi Cleaver ...
-level to handle digital media planning and buying for its portfolio of brands, including Berocca, Canesten...Earlier this week, Media Week reported that Bayer had moved its 11m media planning and buying ... with establishing a digital media strategy for Bayer's brands. This will include social media activity driven by I ... it was awarded a contract to devise a social media strategy for vitamin and mineral pick-me-up brand Berocca. Jam ...
LONDON - United Biscuits is reviewing its £10 million UK media planning and buying business....approached agencies to organise chemistry meetings ahead of a pitch. Starcom currently handles UB s media ... and 4 million on the McCoy and Hula Hoops brands, according to Nielsen Media Research. Publicis, which is Starcom s sister agency and UB s creative agency, is unaffected by the media review. United Biscuits ...
LONDON - Carat has won its second major media account of the day, snatching Kellogg's European...The two media agencies went head-to-head on the pitch, which was called earlier this year. Mindshare had held the account, worth an estimated 300 million for the past eight years. Greg Economos, the vice-president, marketing and innovation, Kellogg Europe, said: "It was a difficult decision, and we ...
LONDON - Cadbury is reviewing its £25 million UK media planning and buying business, which...Cadbury has begun talking to agencies as part of a wider pan-European review of the company s media account, which has been ongoing for the past eight months. Separately, the company has also called a ... has already reviewed its media business across southern and central Europe, with the Publicis ...
media planning and buying account....The move sees the Jordans business move out of MPG without a pitch following the acquisition of Jordans by Associated British Foods in June 2008. It will be consolidated into ZenithOptimedia, which handles the ABF media planning and buying business. Jordans' creative agency, VCCP, is unaffected ...
its £11 million media account for its consumer care division out of PHD and into the WPP...PHD has handled the account for three-and-a-half years. The media account includes all the above-the-line and digital media planning and buying duties for the Bayer Healthcare division. ...
LONDON - Cadbury has kick-started a review of its £25m UK media planning and buying account, which...of a wider pan-European review of the confectionary giant s media agency arrangements, which has been ongoing for sometime. In February, Cadbury Schweppes America Beverages handed its $150m media planning ...
Estee Lauder has split its $400 million global media planning and buying account between Omnicom...M2M has won the account in the UK, Europe and Asia, while MindShare will handle the US portion of the account. The WPP agency Maxus previously worked on the US business. M2M was the incumbent on Estee Lauder's UK media account, while the Asian business was previously split between local agencies ...
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