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MEDIA CHOICE: COLGATE BUS SHELTER

03 Dec 1998 | by MICK RIGBY, Media strategist, MSc

The new Colgate Total Professional toothbrush ad has hit the streets of London via six-sheet bus shelter sites.

MEDIA: GMTV tie-in

10 Sep 1998 | by RAYMOND SNODDY, media editor of The Tim

Bristol Myers is sponsoring the Make Over and Hair Care strands on GMTV for its Nice N Easy brand, in a deal worth pounds 250,000.

Media: Way to wash

24 Jul 1997 | by RAYMOND SNODDY, Financial Times media c

Cussons, the personal care products company, has signed a pounds 330,000 sponsorship deal with GMTV. The package consists of animated slots for its Carex brand at the beginning and end of the children s programme Way to Go.

MEDIA: MEDIA CHOICE

07 Jun 1996

at Initiative Media...and Sinead Shealan at Initiative Media ...

MEDIA: MEDIA CHOICE

26 Jul 1996

pills being popped at the trackside. Agency: Optimedia, media planner and buyer: Pete Russell and Ian

NEW MEDIA: Video clips to bring TV-style ads to net

06 May 1999 | by TIM HAYWARD, Digital Media Strategist,

signed up cosmetics company L Oreal, and is talking to several Initiative Media clients about airing ...

MEDIA: MEDIA CHOICE/MARIE CLAIRE

25 May 2000 | by CAROLE KERMAN, Managing director, Outdo

Maybe it s because I m going on my first poolside holiday for three years and time takes its toll that I noticed the front cover of the Marie Claire June issue.

MEDIA CHOICE

23 May 1997 | by JANE AUSTIN, Campaign’s gutsy, gl

peppered with flakes of dandruff. But the great media idea goes to the poster work - which kicked off...peppered with flakes of dandruff. But the great media idea goes to the poster work - which kicked off ... . The best public clean-up in years. TV ads: J. Walter Thompson; posters: media planner/buyer Laura Salem ...

MEDIA: Briefs

28 Sep 2000

. The deal was brokered by Universal Interactive, the new media arm of Universal McCann. The site, which...Maybelline has linked up with teen portal mykindaplace.com to sponsor the site s beauty channel. The deal was brokered by Universal Interactive, the new media arm of Universal McCann. The site, which launched in June, also has deals with Gillette for Women, Sky One, SmithKline Beecham, Woolworths and Oxy. ...

Media: Briefs

18 Mar 1999 | by ANNE-MARIE CRAWFORD

from ROAR, the ongoing study into young people s media habits, lifestyles and attitudes. Educated 16...to research from ROAR, the ongoing study into young people s media habits, lifestyles and attitudes ... is published by Egmont Fleetway in co-operation with Lego Media International. It launches on March 24 ... of The Rugrats Movie. Banking giant HSBC has appointed Zenith Media Worldwide as its lead media agency ...

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