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Boehringer Ingelheim reviews £20 million media account
06 Aug 2009
estimated £20 million global media planning and buying account....Boehringer, which is best known for its Pharmaton vitamins and Bisolvon cough syrup brands, uses a variety of agencies across different markets and has invited major media networks to pitch for the global business. It has sent initial requests for information to networks and is expected to draw up a pitchlist ...
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