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PR professionals have been warned to change the way they use Twitter and other social media...The OFT this week attacked a commercial blogging network, Handpicked Media , after it breached rules governing unfair trading by not disclosing which posts were sponsored. It is the first time the OFT has taken such enforcement action and the ruling will cover blogs and Twitter. The regulator ...
of the waiting international media's flashing cameras. This is not the premiere of the latest blockbuster war ... figures have forced the media to sit up and realise that games are now big business.' As the industry ...
Pinsent is head of social media at Shine Communications ...
Having clear guidelines in place to outline how employees use social media can protect companies...Social media may have democratised the web but they have also presented organisations with a new ... these organisations are taking the wrong approach. Brown, like many other digital and social media professionals, believes that these steps are unnecessary if companies create an effective social media policy for staff ...
, as the media and PR industries round on the recommendations....to crack down on media leaks around price-sensitive information and implement formal changes. On 11 ... response to the perceived problem'. The FSA pointed out its suggestions - that all contact with media ... issue with there being fewer people with a licence to talk to the media,' he said. 'It might be a pain ...
Magee looks at three successful cases studies and reveals some top tips for securing maximum media...Snaring a Guinness World Record (GWR) can be a great way of getting media coverage for a campaign ... that boost local pride'. All of which are great for a PRO on a crusade for media coverage. But while ... guarantee of media interest. GWR has more than 40,000 records on its databases, and as Ed Staples ...
were planned, media lists were devised, journalists were engaged through press releases or events ... , firstly by the arrival of social media and secondly by the most severe recession in living memory ... . For example, social media are about engagement, not promotion. It's about getting your customers to recommend ...
ten years, standards in PR have risen, while the media have 'dumbed down', according to journalist ... , Tangerine PR Former Daily Mirror journalist Gary Quinn is now a media consultant at Tangerine PR ... joined the University of Lincolnshire as press and media relations manager, and later set up my own ...
brief. This month, the charity is launching the second stage of its 'mindfulness' media campaign ... of media specialists, and those with and without knowledge of the mental health field: Laura Parker Head ... of media at charity MIND. Dr Wolfgang Seidl Executive director, employee wellbeing company The Validium ...
and selling in press releases to national and local media and writing news stories for the university ... social media survey targeted at students.' With this kind of training and experience under his belt ...
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