Having clear guidelines in place to outline how employees use social media can protect companies...Social media may have democratised the web but they have also presented organisations with a new ...
these organisations are taking the wrong approach.
Brown, like many other digital and social media professionals, believes that these steps are unnecessary if companies create an effective social media policy for staff ...
17 Mar 2010
| by Peter Hay
Facebook is in danger of becoming a lightning rod for social media criticism, digital marketing...in media land. From an insider's point of view, it has racked up faults, failures and mistakes, becoming ...
of reputation management at social media agency Headstream, said Facebook needed to keep a close eye on the repercussions of the story across the social media landscape before considering its next move. He said ...
21 Oct 2010
| by Alec Mattinson
, as the media and PR industries round on the recommendations....to crack down on media leaks around price-sensitive information and implement formal changes.
On 11 ...
response to the perceived problem'.
The FSA pointed out its suggestions - that all contact with media ...
issue with there being fewer people with a licence to talk to the media,' he said. 'It might be a pain ...
17 Jun 2010
| by Alec Mattinson
Oil firm's media handling of the disaster in the Gulf of Mexico continues to come under fire....and public relations no longer fit well together', while numerous other media outlets have expanded on the firm's 'PR disaster'. Clarence Mitchell, Lewis PR director, media strategy and public affairs, argues ...
not intend Hayward to be the media face of the issue for so long, but that it failed to predict how long ...
19 May 2010
| by Peter Hay
The social media phenomenon rolled out its beta testing stage last week. It offered selected brands the opportunity to exclusively test the new features, which include verified accounts ...
that companies will staff these channels.' Paul Armstrong, social media director, Kindred argued the new ...
04 Nov 2009
| by Gareth Davies
Brands need to take a longer-term view when analysing their impact in the social media space....The number of social media campaigns has increased dramatically as more and more brands realise the positive impact social media can have on customer loyalty and brand preference. As a direct result, many ...
media space and the extent to which their stakeholders are willing to interact with the brand ...
04 Nov 2009
| by Paul Armstrong
Social media are not the only way to execute strategy. Choose the right tool for the job at hand...., then, that this statement, interpreted as a warning by bloggers to the dwindling traditional media ...
guiding principle that's increasingly lost to PR these days, specifically in social media. After six ...
to find the UK so behind in social media. Considering the strides made in the US, our lack of regulation ...
16 Dec 2010
| by David Woods
PR professionals have been warned to change the way they use Twitter and other social media...The OFT this week attacked a commercial blogging network, Handpicked Media , after it breached rules governing unfair trading by not disclosing which posts were sponsored. It is the first time the OFT has taken such enforcement action and the ruling will cover blogs and Twitter.
The regulator ...
24 Mar 2010
| by Arun Sudhaman
Social media have become vital cogs in the wheels of PR, but how are clients embracing them? Arun...social media into their existing operations. The Digital Integration Report should be required reading ...
media is well understood by clients. Almost two-thirds of respondents, accordingly, see digital PR and social media as 'a real comms and business opportunity'. Yet nearly one-third of them say they are open ...
01 Jul 2010
| by Alec Mattinson
's lacklustre exit from the FIFA World Cup, but media insiders argued the FA's comms operation should not take...the international media during press conferences and labelling England 'arrogant'.
But Henry Winter, football correspondent for The Daily Telegraph, told PRWeek criticism of the FA's media operation was wide of the mark ...
football writer for the Daily Mirror, echoed this sentiment. 'Without the FA media team the tournament ...
to remove filters