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Amy Kean, director of social media, Havas Media Why I like this For some reason, a cinema audience will laugh at the most mundane of ads. I've never quite got my head around it I'm pretty sure they wouldn't laugh at an ad at home. Because of this irrational pet peeve of mine, I approach my cinema ...
Amy Kean, director of social media, Havas Why I like it Oh, how ladies love a stripper. And the colour pink. Slimming, not so much. Contrex is a brand that combines two challenging categories water and weight loss. However, this ad manages to inject some fun and sociability into proceedings ...
Sue Unerman, chief strategy officer, MediaCom Why I like this Indigestion remedies are notoriously a low-interest category. The only time you re interested in them is when you have the symptoms that they relieve. So you need an always-on media strategy that focuses on media channels that go ...
of the footage. The low-tech production values were entirely in keeping with the media environment ... the campaign spans the physical world, the online community, the offline media and Hollywood so seamlessly ...
media interest. I wish I d thought of The overall idea makes me jealous. And in a world where ...
