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Agencies line up as BSkyB reviews growing business

10 Dec 2004 | by Staff,

Media Research) could double. BSkyB's roster comprises Red Cell Response, Finex Communications ...

Agencies line up as BSkyB reviews DM

10 Dec 2004

DM budget (£23 million, according to Nielsen Media Research) could double. BSkyB's roster comprises ...

Greg Grimmer fills MD vacancy at Zed

10 Dec 2004

before its merger with Zenith Media, he became a board member of the merged agency. He was previously ...

Media: All about ... Royal Mail size-based pricing

03 Dec 2004

A battle has been won but the war continues, Claire Billings writes.

Special Report: Direct Marketing

03 Dec 2004 | by Robin Hicks, reports editor, Campaign

Even so, the latest IPA Bellwether Report will have forced competitor disciplines and media ... from traditional media continues. Of course, it's not all rosy, and this report highlights some ... to their advertising and media cousins in the profitability stakes. Luckily, there are clients who have such faith ...

The Work: New Campaigns - UK

03 Dec 2004

Paskin, Simon Brotherson Art directors: Steve Paskin, Simon Brotherson Planner: Olivia Bebb Media agency: Starcom Motive Media planner: Lee Ramsay Production company: Hungry Man, New York Director ... Catchpole, Ben Golik Planner: Carla Fox Media agency: Mediaedge: cia Media planner: Andy Martin ...

Special Report: Direct Marketing - New-model planners

03 Dec 2004

process. But the 70s office is a thing of the past. Today's clients, markets, customers and media ... and brand from all sides - brand, data, media and customer relationship marketing. You wouldn't get much ... to sales and media data through the then dark art of qualitative research? Like their best advertising ...

Special Report: Direct Marketing - Doorstep Challenge

03 Dec 2004

to believe certain sections of the British media, all direct mail is loathed and binned," Howard-Brown says ... for the Environment, Food and Rural Affairs." But what about response media beyond mail? Surely everyone has by now ...

Special Report: Direct Marketing - DM's profitability paradigm

03 Dec 2004 | by Holly Acland

." he says. Now merged with the mini-conglomerate Media Square. it is getting cross-referrals. Clark ... . Media buyers have stayed the same. However. DM has fallen from 13.2 to 12.4 per cent. making ... . But they may face a threat in the future from media agencies who are increasingly attempting to muscle ...

Special Report: Direct Marketing - Client Champions

03 Dec 2004

an affinity with our product. This cuts wastage, something that you can't really do with broadcast media ...

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