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NEW MEDIA: New-media editor

04 Mar 1999 | by BEN ROSIER

Marketing s New Media page will now be edited by Ben Rosier, who joins from New Media Age. All...Marketing s New Media page will now be edited by Ben Rosier, who joins from New Media Age. All story ideas and new-media choice suggestions should be addressed to Ben on 0171 413 4182 or to ben.rosier@haynet.com. ...

MEDIA: XFM appoints Cake

04 Mar 1999 | by LUCY BARRETT

XFM, the alternative music station owned by Capital Radio, has appointed youth marketing agency, Cake Group, to handle its PR and below-the-line marketing.

MEDIA: Record for Trinity

04 Mar 1999 | by LUCY BARRETT

Trinity has unveiled record pre-tax profits up 13.4% to pounds 83.4m in 1998. Turnover increased by 5.4% from pounds 324.8m to pounds 342.4m. Overall ad revenues grew by 8.6% driven by a strong performance in recruitment and property advertising.

MEDIA: FT goes outdoors

04 Mar 1999 | by LUCY BARRETT

The Financial Times is running an outdoor ad campaign to change perceptions and increase sales of the Weekend FT, supported by the line, And you thought we only covered business .

MEDIA: Granada signs sponsors

04 Mar 1999 | by LUCY BARRETT

Granada Sky Broadcasting has signed up with Eidos, Novartis and Nicorette to sponsor a number of programmes on the channels Granada Men and Motors, Granada Breeze and Granada Plus.

MEDIA: Campaign for Shine

04 Mar 1999 | by LUCY BARRETT

Attic Futura is launching an ad campaign for its new health and beauty title, Shine. The campaign breaks today (Wednesday) using TV, posters and national press. Its strapline is Beauty doesn t come with thin, beauty comes from within .

MEDIA: Regus sponsors budget

04 Mar 1999 | by LUCY BARRETT

Talk Radio has signed up Regus, the instant office company, to sponsor its budget coverage next Tuesday. The Chancellor s full speech will be aired on Talk and followed by a panel show.

MEDIA: Vauxhall picks Portland

04 Mar 1999 | by LUCY BARRETT

Portland Outdoor Advertising has been appointed to handle the outdoor buying for Vauxhall car dealerships. Portland has also been appointed by agency SWK to handle all its outdoor business. The account was previously with Poster Publicity.

MEDIA: Atlantic seeks backers

04 Mar 1999 | by LUCY BARRETT

The national commercial radio station, Atlantic 252, is looking for sponsors for its dance show, bpm, and its Saturday morning show Off the Record.

MEDIA: Paper seeks investor

04 Mar 1999 | by LUCY BARRETT

Keith Young, the proprietor of Sport First, which celebrates its first birthday next month, is looking to sell or find a partner to invest in the paper.

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