Search results for "Media

It's not how long a media pitch is, it's who you do it with

27 Jun 2002

So Saga finally appointed a media agency. A process so protracted it became something of a saga...an age with their media pitch processes. In Sony's case, you might argue that there are complexities ... -making process. Gone are the days when a marketing director or head of media sticks his or her neck out ... , but then the actions of some, who late in the day bring in a media auditor to help in the process, would indicate ...