In light of social media's prevalence, it would be easy to write off email, but both channels...media age. Traditionally, email was a relatively private and personal communications channel, with the content of messages aimed primarily at customers on the marketing database, but social media has changed ...
Anything that increases the reach of email marketing is probably good news for marketers, but social media ...
As Spotify is crowned the top online supplier in the IPA Online Media Survey, Media Week looks...Spotify, the online music service, has emerged from the IPA Online Media Owner survey in pole position with an 83.5% score beating four-year winner Specific Media that has held first place since 2008 ...
resolution, ease of contact, client/media agency partnership and mid campaign support) and Tribal Fusion ...
Insight into the social media performance of the Royal Bank of Scotland over the past five months....Social brand tracker
RBS' high reach score was the result of the backlash following a week of controversy, Bonus and knighthood shenanigans brought satisfaction levels to an all-time low.
Methodology:
The Social Media Reputation (SMR) score provides a benchmark to gauge brands' respective ...
A look at the performance of Müller in social media over the past four months....Social brand tracker
The turmoil at M ller appears to be reflected in its social strategy. On YouTube it remains focused on 'W nderful Stuff', at odds with its Facebook page. A significantly reduced reach score highlights the need for fresh, engaging content.
Methodology:
The Social Media ...
Methodology:
The Social Media Reputation (SMR) score provides a benchmark to gauge brands respective popularity. The score is derived by averaging the noise around a brand ( reach ) with its popularity ( satisfaction ). Then the numbers from the last month are compared to the previous ...
Click to enlarge the image
Methodology:
The Social Media Reputation (SMR) score provides a benchmark to gauge brands respective popularity. The score is derived by averaging the noise around a brand ( reach ) with its popularity ( satisfaction ). Then the numbers from the last month ...
Click to enlarge the image
Methodology:
The Social Media Reputation (SMR) score provides a benchmark to gauge brands respective popularity. The score is derived by averaging the noise around a brand ( reach ) with its popularity ( satisfaction ). Then the numbers from the last month ...
15 Feb 2011
| by Trevor Clawson
There was a time when search and social media were seen as two separate, if related marketing ...
site rather than a traditional home or landing page.
All of this means that search and social media ...
-widening universe of third-party comment and discussion.
Meanwhile, the distinctions between social media ...
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