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Teachers’ role for Media Strategy

Education Digital, the consortium set up to run the channel, has hired Media Strategy for the task after a four-way pitch. The channel will offer programmes to help teachers with their professional training and development. Media Strategy MD Charles Lewington leads the account, reporting to Education ...

Profile Media in hunt for PR shop

Profile Media Group is looking to bring in external PR support to raise the profile of three...The group wants to stir interest among advertisers about the publications – Asian glossy Zee, Chelsea Magazine for football fans and Eyes Down, a lifestyle title for bingo players. Profile Media, which currently handles its PR in-house, has used Propeller Communications in the past. ...

Media Training: Close the culture gap

When it comes to talking to the international media the words 'laugh and the world laughs with you' does not always ring true. While the British sense of humour can work well during certain media ... if people want to promote themselves in different markets,' explains international training and media ...

Media Analysis: Battle of the tea-time chat shows

Richard Cann examines the appeal of ITV's Today With Des And Mel as the lunchtime show prepares to do battle with Channel 4 chat-show icons Richard and Judy for one of the toughest times of the day, the 5pm slot.

Media Analysis: Healthy diets gain press exposure

Publisher Brooklands Group's deal to turn Celador's You Are What You Eat Channel 4 show into a monthly publication is a timely innovation, given the Government's recent Public Health White Paper and the media fixation with obesity and heart disease. The magazine, which launches in January with a £2 ...

Obesity Forum in push to address media interest

The National Obesity Forum (NOF) has responded to the growing media interest in Britons’ battle...come from consumer media. However, he added that the NOF’s primary purpose is to raise health ... health-trade media for initiatives such as its recently launched educational CD-Rom for health advisers ... trade media . The NOF also intends to increase its profile in regional media as it plans to open 18 ...

Media: Concord moves into the experimental marketing sector

Concord, the outdoor media specialist, is moving into the experiential marketing sector. It has

Looming information act prompts ICO media push

The Information Commissioner’s Office (ICO) has launched a media relations push as it gears up

Media Analysis: NSPCC title joins parenting field

will come up against IPC Media's monthly Practical Parenting, which has an ABC circulation of 47 ... photographs of celebrities being pregnant are appearing across the media.' As a result, magazines ...

Gola set for media push to celebrate centenary

Gola plans to release a book to document its history and involvement in sport early in the new year, followed by a party in May, a photographic exhibition in the summer and a series of sponsorship initiatives – 100 years after it produced its first pair of football boots. The media target for the PR ...

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