13 Dec 1996
| by JOANNA MENDA
media relations strategy, the agency
proposed a new international report for 1996 focusing on the psychology
of information .
Objective
To reposition RBI, traditionally perceived as a media ...
and Diana Harris, willing to speak
about the ailment to the media.
The information was launched ...
13 Dec 1996
The Queen would certainly not have been amused. Seven of the world s
best-selling female authors gathered in New York to provide Diana,
Princess of Wales with ideas for the future. Ostensibly publicising a
new American TV channel producing a diet of romantic films 24 hours a
day, the gathering generated...
22 Nov 1996
December.
Flextech gets into new media
Cable and satellite TV company Flextech Television has ...
Flextech New Media.
RSGB discovers scent success
RSGB Media has conducted a survey for Vogue on the most effective media
for fragrance and cosmetic marketing. Of the 1,006 women asked, 47 per
cent ...
22 Nov 1996
| by BERNARD INGHAM
politicisation of the civil service that the
media, ably assisted by the opposition parties and a civil servant...Let us examine the anatomy of a political scandal - or at least a
scandal about the alleged politicisation of the civil service that the
media, ably assisted by the opposition parties and a civil servant ...
. Labour deputy leader John Prescott nearly blows a gasket and the
media s sense of propriety is outraged ...
22 Nov 1996
| by DANNY ROGERS
school grabbing the headlines.
And it seems that schools finding themselves in the media spotlight ...
school in Halifax, called in Green PR and Marketing to handle its media
relations and implement a ...
relations with the media. He says: Headmasters are more savvy in PR
terms, sending me press releases ...
15 Nov 1996
| by REBECCA DOWMAN
being closed down
following two alleged assaults on staff - and to provide media
assistance.
Before Green s appointment there had been criticism of the council s
media response. Journalists ...
.
Andy Green, agency managing director, said the new business would
involve both media relations and a ...
08 Nov 1996
| by MAGGIE BROWN
for their stories by
the media?...for their stories by
the media?
The Lord Chancellor, Lord McKay, in the aftermath of the grim display ...
payments have created an outcry. With an election
clogging up business, time is on the media s side ...
.
It is clear the media is skating on thin ice. Freedom to report and
investigate needs to be balanced against ...
08 Nov 1996
Tony Banks and his platoon of 25 Labour MPs and one undercover Lib-Dem
successfully hijacked the 30th anniversary celebrations of Action Man.
Four out of eight articles in the national press led on Banks s early
day motion condemning war toys, while the balance led on Action Man s
birthday celebrations....
08 Nov 1996
| by STEPHEN ARMSTRONG
This week, Channel 5 underlined its presence to the media world with a
blockbuster firework...This week, Channel 5 underlined its presence to the media world with a
blockbuster firework display and spectacular party at Holborn Studios.
It was another brave and confident gesture from a station that has
managed to hold off the critics despite its delayed launch and deathly
silence ...