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Agency hunt begins for Paralympic legacy social media brief

A partnership involving the London Legacy Corporation (LLC) and six London boroughs is on the hunt for assistance around a brief with a social media focus. LLC Paralympic legacy manager Kerry-Anne Adams said ... to use social media to engage people who might not have been able to make it to the Games, or who might ...

Advisory body NHS Employers backs use of social media

on health service workers to embrace social media to communicate with the public....The body has released a guide, called HR and Social Media in the NHS, which lays out the reasons why social media platforms, such as Twitter, Facebook and blogs, are becoming increasingly important ... , NHS Employers argues that social media are a vital source of support for quality patient care ...

Pollard Inquiry transcripts set to 'reignite' media scrutiny of BBC

into the corporation's handing of its coverage of Jimmy Savile will 'reignite' the media's focus on the broadcaster...for the inquiry. Graham McMillan, CEO of Open Road, agreed that the transcripts would receive widespread media ... media. 'We have received the relevant documents from the Pollard team, and will publish these shortly ...

UK sees corporate social media growth, Investis survey reveals

The number of UK corporates with a dedicated social media presence has increased three-fold over...corporate social media presence, up from just 14 per cent of companies a year ago. Investis looked at companies with social media accounts used specifically for corporate comms and linked to from the corporate website. Marcus Fergusson, head of social media at Investis, said: We are now approaching a stage ...

Third City nets Tefal consumer comms and social media brief

The owner of Tefal has appointed Third City to handle consumer comms, digital and social media.... It will use advocates and customers, as well as conventional media, to reach the public. Third City ... themselves, it s also completely changed the way that people buy them, as the internet and social media ...

Pure Gym hires PHA Media amid expansion drive

PHA Media has been appointed by Pure Gym following a competitive pitch....The agency has been called in to boost coverage in the national and regional consumer media and to manage its press office function. The appointment comes amid a time of expansion for the company ... impressed with PHA Media s knowledge of the health and fitness sector as well as the team s enthusiasm ...

Social media guidelines given cautious thumbs up by PR industry

The PR industry has given a cautious welcome to new guidelines around social media in the wake...for social media in an effort to distinguish what is offensive from what is illegal. The guidance appears ... feedback. Social media is a minefield and governance desperately needs to catch up. These guidelines are a much-needed starting point. The correct use of social media is an important element of good ...

Last week's most read news in advertising, marketing, media and PR (9 - 15 Dec 2012)

read and shared stories across Campaign, Marketing, Media Week, PRWeek and The Wall....for advertising, LBI for digital, OgilvyOne for direct and PHD for media. ( Marketing, Tuesday 11 December ... pitch for its global media planning and buying business. ( Media Week, Tuesday 11 December ) Campaign ... and Goodstuff for media. ( Campaign, Thursday 13 December ) Audi UK head of marketing Dominic Chambers left ...

Councillors urged to embrace social media

Councillors have been called on to increase their use of social media, after research revealed just...impacting on comms budgets, he also suggested frontline social media engagement would be increasingly ... ComRes findings in which the overwhelming majority of councillors said social media were here to stay ...

Greenpeace's John Sauven hails social media campaigning after Waitrose halts Shell plans

media following Waitrose's decision to put its work with energy giant Shell on hold..... The more engaging, innovative and creative we and others can be with social media the better ... , Sauven said that currently the quality and quantity of use of social media and digital among campaigning ...

 

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