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business media market was now close to being a £23bn industry compared with just £17bn in 2005. The numbers ... executive of Incisive Media and chairman of the PPA's Business Media Council, is undoubtedly right when he ... , for example, was bought by the expanding Apax. And it was Apax, with the Guardian Media Group, that pounced ...
Royal Mail has hired OMD and sister direct agency Proximity London to handle its £18m media account...on media spanning TV, press, radio, outdoor and online last year, according to Nielsen Media Research. ...
Accenture has taken over Clear Channel's London Bridge banner as part of its multimedia 'Careers Time' recruitment campaign, targeting the affluent, influential City and Canary Wharf audience. Planned by Mediaedge:cia and Kinetic, the campaign will run throughout March.
of PR agency Cohn PR enables the sponsor to cut across multiple media channels, says Shore, who has ... by offering a breadth of exposure that would be prohibitively expensive via paid-for media. Whether it ... to initiate a campaign to gain media coverage. Fairness is one of CIS' brand values, so we commissioned ...
Virgin Atlantic has launched three microsites in an attempt to boost customer loyalty. It has put its i-fly newsletter online at iflyvirginatlantic.com and developed milesmorefriends.com, which aims to promote the airline's member-get-member campaign. Also new is flyvirginatlantic.com, which...
One of the biggest challenges in media relations is getting cynical journalists excited about ... an element of originality. PR gimmicks are only really gimmicks while the media still sees them ... the media. For its invites to client ICL's summer party, high-tech agency Firefly sent journalists ...
Brilliant Media has appointed Nick Mayhew from Sinclair Mason, to head its new PR division. Managing director David Moutrie said Brilliant was the first media-buying specialist in the UK to establish a PR unit. ...
Brilliant Media has appointed Nick Mayhew from Sinclair Mason, to head its new PR division. Managing director David Moutrie said Brilliant was the first media-buying specialist in the UK to establish a PR unit. ...
Ciberion, the provider of customer relationship management solutions to consumer goods firms, has launched a web site to help companies with the design, build and implementation of CRM solutions. The site, www.ciberion.com, which was created by CCG.XM, also offers insights into CRM-related issues...
Ciberion, the provider of customer relationship management solutions to consumer goods firms, has launched a web site to help companies with the design, build and implementation of CRM solutions. The site, www.ciberion.com, which was created by CCG.XM, also offers insights into CRM-related issues...
