PlayStation 4 invests in social media to win new generation of gamers
21 Feb 2013 | by Ben Bold
already found in social media like YouTube. "But it raises the question if it will increase the amount ...
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When trouble brews, marketers ignore social-media at their peril
06 Mar 2013 | by Gordon MacMillan
. They haven't. The result has been radio silence and nothing from the PR and marketing team (its media ... - otherwise, they are failing. Gordon MacMillan is social-media editor at the Brand Republic Group ...
Why you need to find your brand's social-media voice
12 Oct 2012 | by Gordon MacMillan
Brands can have difficulty finding their 'voice' in social media, but when they get it right...For me, one of the most interesting questions in social media is: what does your social voice sound like? I am talking about the tone of voice a brand adopts in social media and the things ... . Sometimes the problem is that they say little or nothing on social-media sites. Other times they say a lot ...
RFU adopts player focus to tackle media setbacks
17 Jan 2012 | by John Reynolds
was the subject of a wave of negative media coverage surrounding events on and off the field. The RFU ...
Time social media grew up: Jim Hawker, Threepipe PR
12 Oct 2011 | by Jim Hawker, co-founder, Threepipe
'own' social media. It's all getting a bit boring. The truth is that social media is now integral ... are with the brands they follow. That needs to change, and I think 2012 will be the year that social media really grows up. From our perspective, 2010 was the year of brands talking about social media and dipping a ...
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