read and shared stories across Campaign, Marketing, Media Week, PRWeek and The Wall....for advertising, LBI for digital, OgilvyOne for direct and PHD for media. ( Marketing, Tuesday 11 December ...
pitch for its global media planning and buying business. ( Media Week, Tuesday 11 December )
Campaign ...
and Goodstuff for media. ( Campaign, Thursday 13 December )
Audi UK head of marketing Dominic Chambers left ...
stories across Campaign, Marketing, Media Week, PRWeek and The Wall....future: Cond Nast UK, the print media powerhouse behind Vogue, Glamour, GQ and Wired, expects digital to account for 30% of total revenues in 2014, propelled by luxury brands arriving late to the party. ( Media ...
social media backlash of fellow feminine hygiene brand FemFresh, Bodyform has chosen to fight sarcastic ...
08 Oct 2012
| by Philip Lynch
director, Kantar Media Intelligence....Media analysis can offer organisations huge benefits in shaping their reputation. The insights ...
campaigns more effectively - by which I mean do the job better.
But the full potential of media analysis is rarely realised. Why? Because too many organisations are using media analysis to look back, when ...
21 May 2010
| by Ben Bold
LONDON - Most in-house PR professionals (80%) are failing to integrate digital and social media...The research, from PR headhunter Watson Helsby, found PR agencies are much better at grasping social media - 60% of respondents said they are confident about their digital communications plans, compared with just 20% of their in-house counterparts. Continue reading this story on Brand Republic ...
LONDON - Profero has launched a digital PR and social media unit called Yabber, as a joint venture...conversations, influencing important bloggers and managing clients' social media presences. It will also provide accountability around how social media activity leads to visits to and conversions on client ...
, the new chief executive of Profero UK, said: "We all recognise the impact social media is having ...
LONDON - Eurostar has been forced to adapt its social media presence from marketing to crisis...of the company in social media outlets between Friday evening and Saturday morning. The Twitter handles ...
'. The account is run by social media agency We Are Social to a word of mouth marketing brief, though ...
06 Nov 2009
| by Jennifer Whitehead
LONDON - Media Square, owner of agencies Holmes & Marchant and The Gate, has promoted Peter Reid...executive in January but takes a role on the board forthwith. Media Square has been hunting for a chief executive since June, amid reports that chairman Parry was in conflict with one of Media Square's largest shareholders, Peter Lynch. Parry argued that Lynch should not have a place on Media Square's board because he ...
15 Jun 2009
| by Jennifer Whitehead
LONDON - Travel writers and publishers are banding together to protest against a decision by WH Smith to only stock guides published by Penguin at their airport stores and train station outlets.
30 Apr 2009
| by Jacquie Bowser
LONDON - Rob Brown, managing director of PR agency Staniforth, has launched a book on social media...', includes advice on how to harness the benefits of social media and avoid the pitfalls. Aimed at PR and marketing professionals, the book looks at social media from a UK perspective and aims to demystify ...
08 Apr 2009
| by Dan Leahul
LONDON - Warner Music and Virgin Media are among several brands working with a start-up agency..., and is "building a suite of apps, tools and services to help brands, media companies, and celebrities harness ...
to launch a Twitter-based ad agency for media and entertainment companies on the back of the success of a ...
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