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Last week's most read news in advertising, marketing, media and PR (9 - 15 Dec 2012)

17 Dec 2012 | by Daniel Farey-Jones

read and shared stories across Campaign, Marketing, Media Week, PRWeek and The Wall....for advertising, LBI for digital, OgilvyOne for direct and PHD for media. ( Marketing, Tuesday 11 December ... pitch for its global media planning and buying business. ( Media Week, Tuesday 11 December ) Campaign ... and Goodstuff for media. ( Campaign, Thursday 13 December ) Audi UK head of marketing Dominic Chambers left ...

Brand Barometer: Social media performance of Compare The Market

07 Sep 2012 | by Staff

A look at the performance of Compare The Market in social media over the past four months.

Brand Barometer: Social media performance of BMW

17 Aug 2012 | by Gemma Charles

A look at the performance of BMW in social media over the past four months..., the brand is one of the more popular Olympic sponsors on social media. This correlates with research from ...

Revolution: Special Report - Social Media - Email's social evolution

12 Jul 2012 | by Trevor Clawson

In light of social media's prevalence, it would be easy to write off email, but both channels...media age. Traditionally, email was a relatively private and personal communications channel, with the content of messages aimed primarily at customers on the marketing database, but social media has changed ... Anything that increases the reach of email marketing is probably good news for marketers, but social media ...

Brand Barometer: Social media performance of Duracell

18 May 2012 | by Gemma Charles

A look at the performance of Duracell in social media over the past four months..... The commercial aired on TV in the US, but was discussed around the world via social media. February ... , however. Methodology The Social Media Reputation (SMR) score provides a benchmark to gauge ...

Brand Barometer: Social media performance of Audi

09 May 2012 | by Gemma Charles, Public affairs editor, Marketing

A look at the performance of Audi in social media over the past four months...January - Audi's 'Vampire Party' ad made its debut ahead of the 2012 Super Bowl. The commercial aired on TV in the US, but was discussed around the world via social media. February ... , however. Methodology The Social Media Reputation (SMR) score provides a benchmark to gauge ...

Brand barometer: Social media performance of Mercedes-Benz

24 Feb 2012 | by Gemma Charles

A look at the performance of Mercedes-Benz in social media over the past four months....Media Reputation (SMR) score provides a benchmark to gauge brands' respective popularity. The score ...

RFU adopts player focus to tackle media setbacks

17 Jan 2012 | by John Reynolds

was the subject of a wave of negative media coverage surrounding events on and off the field. The RFU ...

Infiniti car marque launches TV and social media drive

01 Sep 2011 | by Oliver Luft

for media planning and buying. ...

Vauxhall rejects traditional media for Ampera launch

03 Mar 2011 | by Alex Brownsell

Vauxhall has eschewed traditional media channels in favour of digital and social media for its...Alain Visser, vice president sales, marketing and aftersales for Europe, Opel, at this week's Geneva Motor Show, told reporters the manufacturer will switch focus to digital and social media. Visser said the car industry has got itself into bad "habits", with an over-reliance on traditional media ...

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