LONDON - OMD has won Sony Computer Entertainment's £80 million consolidated international media
LONDON - OMD has won the £67m media account for Sony Computer Entertainment Europe across 11...The PlayStation firm has appointed OMD to handle media planning and buying in key non-UK PAL ... stage. The pitch had also involved MPG, Starcom MediaVest Group and Vizeum. OMD will now handle media ... , in collaboration with Billetts Media Consulting. MG OMD has handled the UK media account since 2003. David ...
LONDON - Advertising across international media leads to stronger brand preference, more brand...International, into the effectiveness of advertising via international media, surveyed the wealthiest 20 ... of international media attach a greater importance to brands. They also have a stronger propensity to recommend ... to international TV and print media tend to value brands more highly, especially those brands that are more heavily ...
the old regional media business models if it came to power, but insisted the party would seek to protect...Speaking at a local media summit held by the Conservatives today (30 April), Hunt said there needs to be "a strong business model" for local media because there are hundreds of thousands of advertisers who ... facilitate that". Hunt said the Conservatives agree with the regional media industry that the OFT needs ...
LONDON - Rob Brown, managing director of PR agency Staniforth, has launched a book on social media...', includes advice on how to harness the benefits of social media and avoid the pitfalls. Aimed at PR and marketing professionals, the book looks at social media from a UK perspective and aims to demystify ...
LONDON - EDF Group, the French energy giant, is putting its media planning and buying arrangements...The company, which spent 6.5m on media in the UK in 2008, according to The Nielsen Company, has made initial approaches to agencies, but it is unclear whether MPG, the current UK incumbent, will repitch for the business. The bulk of the media spend is in EDF's home market, believed to be more than ...
LONDON - Sport Media Group, publisher of the Sunday and Daily Sport newspapers, has secured new...totalled 0.6m, down from 3.3m a year earlier. Andrew Fickling, Sport Media Group chief executive, said ...
LONDON - EDF Group is reviewing its £63 million media planning and buying arrangements in the UK...The energy company, which currently uses MPG for its media activity, spent 9 million ... . MPG landed the UK EDF media account two years ago and worked on its sponsorship of ITV's Rugby World ... by the media review. An EDF spokesman said: Due to French law, EDF Group wide agency contracts, including ...
LONDON - Havas Media is launching a global service designed to help clients monitor all.... As part of the investment, Havas Media, which acts as the parent media unit for networks including MPG ... at Havas Media, has led the development of the new service. Its launch follows research from Havas which ... , the chief executive of Havas Media, said: "In the near future, there is a very powerful argument that says ...
offline media planning and buying account, currently held by Maxus. The pitch will be handled by the AAR....Betfair, which is planning a significant increase in media spend, has briefed agencies to make it "the betting person's first choice". It also wants to position its poker site to appeal to a younger generation of players who have grown up with the online game. The account up for pitch centres on the UK ...
© Haymarket Media Group Ltd. | Terms & Conditions | Contact us
to remove filters