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MEDIA: Briefs

14 Oct 1999 | by DANNY ROGERS

United Broadcast and Entertainment (UB Mello, previously financial director of Initiative Media, has also joined Total Media as financial director. Granada Media Group has bought Black Cat, a leading educational software company, as the next step in the development of its educational ...

New Media: Briefs

24 Feb 2000 | by PAUL WHITFIELD

-effectiveness of advertising for staff. Goal Media Group, the global internet football company, has begun a ...

Media: Things we like

09 Nov 2007

DISCOVERY KNOWLEDGE IDENTS

WS dedicated to emerging media

12 Oct 2007

Weber Shandwick has crea­ted a dedicated social media team, promoting former dir­ector of web...Warren s team includes Jonathan Rosemont, formerly web relations consultant at the agency. Warren and Rosemont will work with the agency s tech team and its 70-strong global soc ial media practice. The pair report to UK MD Colin Byrne and global head of social media Bonin Bough, who works at Weber Shandwick ...

Traditional media lose ground to social media, Edelman report finds

26 May 2011 | by Sara Luker

entertainment and more time using social media....on the internet for their entertainment needs and that 40 per cent spend more time on social media than in 2010 ... s Western US Region. The results suggest that PROs should increasingly look to social media to influence consumers and downscale their use of traditional media. Given the ongoing debate about revenue models ...

Digital media body seeks agency

15 May 2008 | by Clare O'Connor

The trade body for the digital media industry is looking for a PR agency after Immediate Future...The British Interactive Media Association (BIMA) is on the hunt for a small agency to raise its profile and promote its services, focusing on digital comms. BIMA co-founder and CEO Paul Walsh said he ... media tools, techniques and, importantly, communities, before you can even think about taking on BIMA ...

Mantra steps in to social media

30 May 2007

brands on social media....The new venture, Spider, is staffed by consultants with specific experience in social media. It will target big brands as well as developing online strategies for Mantra s current clients, which include ... and campaigns in the gaming, media and technology sector which have all required a focus on less traditional PR ...

Social media: Know your Bloggers

04 Nov 2010 | by Cathy Bussey

media. Some of the key findings are presented here. TYPE 0NE EXPERTS Who blogs? People with a ... at Positive Marketing. 'Whether you use the latest social media tools or just Google, what you are looking for is a good fit with your story. The new crop of bloggers are a specific media tribe, more likely to ask ...

NGO encourages social media use

25 Apr 2007 | by Alex Black

Charities should be taking advantage of online social networking to make money, according a senior figure at the Dogs Trust.

MEDIA: Brands take leading role

12 Sep 1996 | by CONOR DIGNAM

Tension builds as Tom Cruise lowers himself into a high-security computer room in a dramatic scene in Mission:Impossible. The hardware he is hovering over is Apple computer equipment.

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