Reebok's 'escape the sofa' TV ad was a stark warning that there is more to do in your spare time than slump in front of the TV. It has developed this concept with a series of sofa-themed events across the UK. Sofas have been turned into goals for five-a-side football tournaments and into street furniture...
this offers.We all know that media budgets have taken a hit in recent years, and the need to get bang for your ... to shine. Creative media buying, like this from fcuk, will prevail. Size isn't everything, but the need ...
into standard contract-publishing fodder. Meanwhile, as a member of Ye Olde Worshipful Order of Media ...
So far so good, but there is a problem with this bit of media planning. Cabs in Prague do not take Visa. Even those plastered with the brand inside and out. A smaller window sticker facing inwards also featured the famous logo. It advises passengers in three languages that the Visa signage staring them ...
The Edinburgh Festival rarely passes without event. This year, a performing duck from Iran has been refused a UK visa and has therefore been unable to perform; the world record for juggling chain saws has been broken; and we saw the launch of the first UK humour title for 23 years - The Poke.
It's the summer (apparently) and that means one thing - covermounts. The latest offering (one pair of blue flip-flops) is courtesy of Attic Futura, whose new-look TV Hits magazine is on shelves this month.
Upon picking up issue one of Jack, the first thing you notice is the size. IFG has followed the Glamour route.
I should have refused. Review The Oldie? Just because I've got the odd grey hair ...
IKEA's customer magazine room has taken the publishing world by storm. With a circulation of more than 170,000, it now boasts the biggest readership of any magazine in its sector. The first thing that strikes you about the revamped room is its square shape, which offers a chunky and stylish...
The January issue of Zest has two front covers, the contents split with a 'Party' section devoted to the festive season and on the flip side a 'Detox' section for the New Year. As an advertiser, it's always good to see magazines experimenting with new ideas. Zest should be congratulated...
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