03 May 2002
| by JEREMY LEE, Campaign's media reporter
Reebok's 'escape the sofa' TV ad was a stark warning that there is
more to do in your spare time than slump in front of the TV. It has
developed this concept with a series of sofa-themed events across the
UK. Sofas have been turned into goals for five-a-side football
tournaments and into street furniture...
17 Oct 2002
| by ED HUDSON, Media director, Mason Zimbler
this offers.We all know that media budgets have taken a hit in recent years, and the need to get bang for your ...
to shine. Creative media buying, like this from fcuk, will prevail.
Size isn't everything, but the need ...
18 Apr 2002
| by NICK MANNING, Chief executive, Manning Gottlieb Media
into standard contract-publishing
fodder. Meanwhile, as a member of Ye Olde Worshipful Order of Media ...
28 Mar 2002
| by ANGUS MCINTOSH, European media manager, Masterfoods
So far so good, but there is a problem with this bit of media planning.
Cabs in Prague do not take Visa. Even those plastered with the brand inside and out. A smaller window sticker facing inwards also featured the famous
logo. It advises passengers in three languages that the Visa signage staring
15 Aug 2002
| by GERRY BOYLE, Managing partner, Zenith Media
The Edinburgh Festival rarely passes without event. This year, a
performing duck from Iran has been refused a UK visa and has therefore
been unable to perform; the world record for juggling chain saws has
been broken; and we saw the launch of the first UK humour title for 23
years - The Poke.
18 Jul 2002
| by EMERSON BRAMWELL, Planner/buyer, PHD Media
It's the summer (apparently) and that means one thing -
covermounts. The latest offering (one pair of blue flip-flops) is
courtesy of Attic Futura, whose new-look TV Hits magazine is on shelves
02 May 2002
| by DENNIS PERKS, Press manager, Total Media
Upon picking up issue one of Jack, the first thing you notice is
the size. IFG has followed the Glamour route.
07 Mar 2002
| by SIMON MARQUIS, chief executive, Zenith Media
I should have refused. Review The Oldie? Just because I've got the
odd grey hair ...
31 Jan 2002
| by TRACEY WEINRIB, managing director of AWA Media
IKEA's customer magazine room has taken the publishing world by
storm. With a circulation of more than 170,000, it now boasts the
biggest readership of any magazine in its sector.
The first thing that strikes you about the revamped room is its square
shape, which offers a chunky and stylish...
04 Jan 2002
| by GUY FARMER, General manager, Garnier and Maybelline
The January issue of Zest has two front covers, the contents split
with a 'Party' section devoted to the festive season and on the flip
side a 'Detox' section for the New Year.
As an advertiser, it's always good to see magazines experimenting with
new ideas. Zest should be congratulated...