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MEDIA CHOICE: British Eurosport

12 Jul 2001 | by POPPY BRECH, Associate editor, media, Marketing

actors, no script, pure drama'. Creative for the campaign was by Inferno with media planned and bought ...

MEDIA CHOICE: British Eurosport

12 Jul 2001 | by POPPY BRECH, Associate editor, media, Marketing

actors, no script, pure drama'. Creative for the campaign was by Inferno with media planned and bought ...

MEDIA CHOICE: Loaded

08 Nov 2001 | by ANTHONY RHIND, Strategy director, Media Contacts

Loaded spawned stereotypes and single-handedly rendered soft porn imagery acceptable to celebrities and readers alike. IPC and James Brown have a lot to be proud of, but Loaded's glory days were long ago. Brown left and FHM now outsells Loaded by two to one. For the December issue...

MEDIA CHOICE: Cosmo bride

13 Sep 2001 | by ALLISON HOLLAND, Media manager at PHD Group

Cosmo Bride, launched last Friday, is billed as 'the magazine for sexy stylish brides'. I was particularly interested in reviewing it as I'm getting married in November. After negotiating the massively confusing front cover I found the editorial style much more accessible and easy-to-read...

NEW MEDIA CHOICE: Timebank

13 Sep 2001 | by IAN HAYNES, Founding partner, Cimex Media

Site www.timebank.org.uk All of us must be acutely aware of how little time we have these days simply to live our lives. But I'm sure I'm not alone in wanting to contribute to my community - physical or virtual. So when I first saw the ads for TimeBank I was struck by what a cracking...

MEDIA CHOICE: Marriedlife

24 May 2001 | by POPPY BRECH, Associate editor (media), Marketing

Being (relatively) newly-wed, I was intrigued to see whether marriedlife told me anything I didn't already know. If you can get past the the slightly worthy tone it is surprisingly useful. It covers a wide range of subjects, from ways to cut wedding costs to pensions, without the syrupy enthusiasm...

MEDIA CHOICE: Marriedlife

24 May 2001 | by POPPY BRECH, Associate editor (media), Marketing

Being (relatively) newly-wed, I was intrigued to see whether marriedlife told me anything I didn't already know. If you can get past the the slightly worthy tone it is surprisingly useful. It covers a wide range of subjects, from ways to cut wedding costs to pensions, without the syrupy enthusiasm...

MEDIA: Media choice/pintads

12 Apr 2001

Lee Murrell, Art director, RD2_Media I have often thought I've seen strange things ... things. I was experiencing a new ambient media, aptly named PintAds - snappy ads printed on the base of beer glasses. An increasingly used marketing tool, ambient media removes advertising from ...

MEDIA: Media Choice - Spruce

04 Oct 2001 | by NICOLA TOWNSEND, Head of client sales, Flextech Telewest

When I opened Spruce, the new biannual fashion bible from the Wallpaper fold, I was peeking into the world of beautiful people. The mag itself, all 346 pages, is a directory for 'fashionistas' of either gender. Not being a global style guru, I canvassed opinion of Spruce from those who...

MEDIA: Media choice/real

05 Apr 2001

Kathleen Saxton, Business development director, New PHD Being one of those commuters with time and money to spend while I await my train of an evening, Real - the latest glossy from Bauer - will from this week be vying for my attention and money as I approach the wall of glossies....

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