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Will a free men's magazine succeed?

31 Jul 2007 | by Vox pop

Media Week recently reported that a free magazine aimed at 18 to 35-year-old men is to launch.... Soutar has ruled out a TV advertising campaign, with the activity set to focus on unorthodox media ... , the Scottish publisher; French Connection's Marks; and film and media company, Marv Partners, led by Vaughn ...

What makes direct mail work for consumers?

05 Oct 2007 | by Vox pop

"junk mail" tag are having little impact, according to a survey by Nielsen Media Research. Here you can

The dangers of sponsoring controversial TV - how damaging can it be for a brand?

13 Jun 2007 | by Vox pop

not represent a "specific policy". Virgin Media confirmed that it would sponsor the eighth series of 'Big ... and mobile. Virgin Media is only committed to sponsor one series of the show but has an option to extend its contract, should the activity be successful. Virgin Media's idents appear before, after and during ad ...

Brands that campaign for ethical issues - do consumers think more of them?

20 Jun 2007 | by Vox pop

Media has also been making efforts to bolster its social and ethical reputation with the appointment ... Media said: "The emphasis of the role will be on harnessing the passion and commitment among Virgin Media employees for delivering socially and environmentally responsible products and services to our ...

Is the public ready for the digital switchover?

18 Oct 2007 | by Vox pop

by Virgin Media to front a campaign to boost awareness of the switchover. The ad, which is hosted on Virgin Media's website, involves Tomlinson explaining the benefits of the switchover, the impact it will have ... conducted by Virgin Media, one in 10 people have never heard of the digital switchover, two thirds said ...

What does the public think of children's TV?

10 Oct 2007 | by Vox pop

around children's programming and the increasing range of media available to children. The commercial ... the decline in homegrown commercial children's TV production and the revolution in young people's media ...

How would the public promote London?

30 Nov 2007 | by Vox pop

and media backlash against the London 2012 logo, designed by Wolff Olins, when it was unveiled during ...

How has the web changed magazine reading habits?

22 Aug 2007 | by Vox pop

didn't fare any better with Loaded, FHM and Maxim all suffering big drops. IPC Media's Loaded posted a ...

Do people of different generations use the internet differently?

13 Nov 2007 | by Vox pop

at Zed Media, said Saga's entry into the UK social networking arena was an effective way of connecting ...

Which brands do consumers want to be revived?

29 Aug 2007 | by Vox pop

Wispa Mint. Another brand being resurrected this year is Hammer Horror, which was bought by Dutch media ...

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