Search results for "Media"

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Champions of Design: Marc Jacobs Daisy

31 Oct 2012

talk of iconography that can easily flex through different media and versions as having 'good legs ...

Play like an entrepreneur

29 Oct 2012 | by Elle Graham-Dixon, Elvis

to struggle. Ultimately, when working outside of traditional media formats and making things other ...

A new buzz for a timeless principle

29 Oct 2012 | by Jon Davie, Zone

director: some product sampling, a fantastic on-pack promotion, a spot of PR and a good old-fashioned media ...

Nice ad - but where's the PR?

26 Oct 2012

offering some straight-laced retort, Bodyform 's media agency, Carat, created a hilarious video response ...

Connected Campaign of the Month: Boots No7

25 Oct 2012

Campaign Boots No7 Match Made Agency OMD, Drum Platform Facebook Other media TV ...

Media starts to catch up with the changing consumer

16 Oct 2012

increasingly hard to predict. However, researchers and media agencies are no longer relying on old demographic...A time-honoured way of targeting audiences through media, the demographic has come under pressure ...

What media needs to know about the new 40s and 50s

16 Oct 2012

Media research into different audiences may show that consumers now buck trad itional stereotypes ...

How to engage the new 40s and 50s

16 Oct 2012

If people in their 40s and 50s have changed so much, how can we understand them in terms of media..., rowing or the kid s school. Local Brands use local media to keep them selves informed of what is going ...

The Death of the Demographic: Karen Blackett

16 Oct 2012

Karen Blackett is chief executive UK of MediaCom. She began her career in 1993 at CIA Media ...

How brands can tap into a changing generation

16 Oct 2012 | by Richard Jacobs

most part, media targeting hasn t caught up yet, and if you are marketing a product and apply an age ...

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