Facing commercial reality
04 Dec 2012 | by Mike Maynard, Napier Partnership
- digital and social media, and the increasing influence of owned media, demand a fast and agile response ...
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See you in court
17 Dec 2012 | by Andrew Ceasar-Gordon, Electric Airwaves
's message is winning out in the media? That might depend on whether you are following the American or ...
Taking ten steps forward
04 Dec 2012 | by Sally Costerton, Sally Costerton Advisory
rarely. The past four years have been dominated by economic fragility and social media. The former has ...
The power of a word
21 Nov 2012
leaves on the track'; 'never knowingly undersold'. Electric Airwaves ' media trainers help ...
Mark Flanagan, Portland - Move with the times
21 Nov 2012 | by Mark Flanagan, Portland
The corporate comms canvas has expanded to include search and social media....now consume media. It means understanding, as we do at Portland, that today's corporate comms canvas ...
Chris Jackson, Cicero - Digital is constantly evolving
21 Nov 2012 | by Chris Jackson, Cicero
the rapid changes in social media and the growing importance of mobile devices in comms. It is ...
James Warren, Weber Shandwick - The rules of engagement
21 Nov 2012 | by James Warren, Weber Shandwick
spectrum. Another critical driver of digital engagement is belonging. Social media have a big role to ...
James Kelliher, Whiteoaks - Digital is leading the way
21 Nov 2012 | by James Kelliher, Whiteoaks
a social media strategy'. The reason that any organisation invests in any type of marketing comms ...
Client view: Justin Cooke, Topshop- Fashioning the ideal digital strategy
21 Nov 2012 | by Adam Hill
shrugs, shutting the sheaf of papers away again. But interestingly, in an age when traditional media are ...
Rhodri Harries, Kaizo - Make customers your friends
21 Nov 2012 | by Rhodri Harries, Kaizo
sales journey. Some brands and marketing disciplines continue to treat social media as another (cheap ...
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