Are television budgets under real threat?
16 May 2013
media. "TV dollars haven t even really started to flow yet," he said when reporting a 23 per cent ...
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Things we like
17 May 2013
Campaign's selection of media news and views of note....graphics, developed by Applied Media. It is part of CBS Outdoor s Tube inventory. And one thing we don ...
The science behind outdoor advertising
16 May 2013
sometimes controversially), it has been used to determine the relative potency of different media. Ocean ...
Rothermere plots global domination for Mail Online
16 May 2013 | by Arif Durrani
business-to-business operations, as well as the decision to offload the Evening Standard and Northcliffe Media, its ...
Yes, magazines 'work', but show us the data
15 May 2013
Simon Kanter pointed out, print must be understood as "part of the media mix". The fact is, in financial ...
PPA's McIlheney wages war on magazine cynics
09 May 2013 | by Louise Ridley
, is: Why? Why, he asks, do media commentators preach doom and gloom for the sector, interpreting ...
Is Blippar TV more than a gimmick?
09 May 2013
watch TV with half an eye on social media via their smartphones and tablets. It s not beyond the bounds ...
Things we like
09 May 2013
Campaign's selection of media news and views of note in the week before 10 May 2013....of the year, it came under pressure from media buyers seeking a weak link in the market but it held ...
Radio renaissance
09 May 2013
plight really that simple? Tellingly, media agencies tend to agree with at least some aspects of the RAB ...
Is real-time marketing the future of advertising?
02 May 2013
and Samsung. Well, unsurprisingly, when it comes to one of the world s fastest-growing social media ...
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