London 2012 and the future of sports sponsorship
26 Jul 2012 | by Richard Gillis
picture becomes more nuanced. Much of the pre-London 2012 media coverage has focused on the role of ...
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Brand Barometer: Social media performance of Adidas
27 Jul 2012 | by Gemma Charles
A look at the performance of Adidas in social media over the past four months.
Forum: Was 2012 hype overblown?
26 Jul 2012
about Olympic prospects - not merely media owners, but media agencies too. The reality gap, some say, is ...
Double Standards - '2011 was a real kick in the arse for UK agencies'
26 Jul 2012
SIMON BLACKBURN - head of radio, MPG Media Contacts - At Cannes this year, 21 UK entries were ...
Omnicom's Alex Newman gears up for mobile growth
26 Jul 2012
become the head of mobile at OMD International and Omnicom Media Group EMEA. He will report directly to ...
All about ... Cinema going digital
26 Jul 2012
When Digital Cinema Media was born out of the ashes of Carlton Screen Advertising back at the ...
Time for the nitty-gritty of London 2012
26 Jul 2012 | by Debbie Klein
sponsorship to athletes' social media use, as well as Tweets, pictures and videos taken by our members of ...
London 2012: The greatest show on earth
26 Jul 2012 | by Kate Magee
, crucially for the PR industry, 30,000 journalists have descended on the capital. Media coverage will be ...
Adwatch (July 25) Top 20 recall: British Airways
25 Jul 2012 | by Gareth Goodall, joint managing director, Fallon
6 ( ) Optical Express In-house/ Mediavision 24 7 ( ) Virgin Media ...
Tech: BBC and Sky must open up online
20 Jul 2012 | by George Nimeh
Media heavyweights the BBC and Sky operate 'closed' models online, but there is a strong argument..., and Sky Go went as soon as I left the country. While these two media behemoths are busy protecting ...
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