Search results for "Media"

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'An idiot can put a logo on something, you need to activate sponsorship', says Nissan's CVP global marcoms

26 Nov 2012 | by Kate Magee

if they know about the brand. We also still measure traditional media coverage. What advice do ...

PR Professional of the Year: Jackie Brock-Doyle, director of comms and public affairs, LOCOG

24 Oct 2012 | by Kate Magee

London 2012 in 2003, when she took on the head of media and PR role for the bid, before making the ...

In-House Team of the Year: National Trust

24 Oct 2012 | by Kate Magee

its messaging and shifted its media relations to focus on more mid-market publications, digital and ...

Campaign of the Year: London 2012 Olympic and Paralympic Games by LOCOG

24 Oct 2012 | by Kate Magee

the capital was firmly in the global media s spotlight as more than 21,000 journalists landed on ...

Reputation Survey: London Olympics brings home Gold

23 Aug 2012 | by Kate Magee

cynical British media were still focusing on transport chaos and missile launchers, but fast-forward a ...

Behind the scenes at London 2012

01 Aug 2012 | by Kate Magee

In the final hours before London 2012 kicked off, Kate Magee visited the London Media Centre to...09.30: I arrive at the London Media Centre (LMC). Although the centre does allow accredited ...

London 2012: The greatest show on earth

26 Jul 2012 | by Kate Magee

, crucially for the PR industry, 30,000 journalists have descended on the capital. Media coverage will be ...

5 Lessons from the Diamond Jubilee

18 Jul 2012 | by Kate Magee

It was a massive media event with a cast of thousands and a global audience of hundreds of millions...speculation. As well as giving detailed press conferences and updating social media regularly, the team ...

A failure of creativity?

11 Jul 2012 | by Kate Magee

. Broaden and deepen thinking PR professionals need to challenge briefs that only talk about media ...

Why PR professionals need to learn the language of the boardroom

04 Jul 2012 | by Kate Magee

synonymous with media coverage, argues Philip Sheldrake, chair of the CIPR's measurement and evaluation ...

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