Currys/PC World: This ad is clearly a typical product and price promotion ad
28 Nov 2012 | by Richard Warren, joint chief executive, DLKW Lowe
Harvard Business Review as the 'poster child' of social media enabled customer service, 'Twelp Force ...
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Brand Barometer: Social media performance of Waitrose
04 Dec 2012 | by Staff
A look at the performance of Waitrose in social media over the past four months.
Brand Barometer: Social media performance of Disney
28 Nov 2012 | by Staff
A look at the performance of Disney in social media over the past four months.
Topical and tactical: the rise of the 'newsjacking' ad campaign
23 Nov 2012 | by Jane Simms
is part of Coke's overall aim,' she added. 'Newsjacking' has been given a boost by social media ...
Sector Insight (interactive): televisions
21 Nov 2012 | by Jane Bainbridge
and it is the brand most talked about in social media according to Brandwatch (37% of the conversation ...
Brand Barometer: Social media performance of United Colours of Benetton
21 Nov 2012 | by Staff
A look at the performance of United Colours of Benetton in social media over the past four months.
IKEA: A family meal through a child's eyes becomes a bright, bold, joyous gathering of giant toys
20 Nov 2012 | by Andy Nairn, chief strategic officer, Dare
Y R/ Walker Media 26 18 ( ) Strepsils Havas Worldwide/ ZenithOptimedia 24 ...
Christmas campaigns: The key trends
15 Nov 2012 | by Simon Kershaw
the same media spend as last year, is a gimmick, no one denies the 1m of extra charitable donations ...
Lord Sugar committed to 'no-brainer' Amscreen
15 Nov 2012
Media buyers and outdoor agencies are not seeing the value of the digital screen network, its..., Sugar wants to talk about digital outdoor media and why his son has not been able to flog advertising on ...
Who will win the tablet ad wars this Christmas?
15 Nov 2012
global media spend believed to be pushing the 1 billion mark. Research from Kantar shows that one in ...
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