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MEDIA: PERSPECTIVE; Overuse of media research leads to state of insecurity

In my job, I get to see rather more media research than a sane man ought. It usually comes in two...In my job, I get to see rather more media research than a sane man ought. It usually comes in ...

ANALYSIS: What’s the beef at Burger King?

PR disasters over its part-time staff, media coverage of BSE health fears and now a major...PR disasters over its part-time staff, media coverage of BSE health fears and now a major ...

MEDIA: BRIEFS

Hilton gets Standard City job

MEDIA: Nat Mags backs stand-alones

The National Magazine Company has signalled its intention to develop more stand-alone titles on the back of its key magazines with the creation of the new position of editor of special magazines.

MEDIA: Glut of promotions causing an editorial drought

which ones I read for pleasure. In reply, I explained that I was a media junkie, who systematically...which ones I read for pleasure. In reply, I explained that I was a media junkie, who systematically ...

MEDIA: Direct sales out in favour of tailor-made TV

The UK s third-largest cable company, Bell Cablemedia, is planning a major subscription drive through the high street.

MEDIA: PR told to claim the high ground

TV sales house Laser has warned the PR industry that it needs to capture the communications high ground if it wants to play a role in broadcast sponsorship.

MEDIA: WHAT THE PAPERS SAY; Mixed reaction to Stock Exchange plans

There was more support for the London Stock Exhange s announced move to a computerised order-driven trading system than expressed about the exchange s PR performance. Nine of the ten articles to express an opinion eitherstated that an order-driven exchange is preferable, or that the new method will...

NEWS: SmithKline seeks financial PR firm for new account

consultancy in the UK to plug a gap in its media relations capability....consultancy in the UK to plug a gap in its media relations capability. The company has invited four ...

COMMENT: EDITORIAL; Dealing with criticism

It has been an extraordinary year for what the general media likes to call PR disasters , but...It has been an extraordinary year for what the general media likes to call PR disasters , but ...

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